The web thrived for a decent number of years with ads before it began to really spiral down. For me the biggest cause of that spiral was the shift from most users using desktops to most users using mobile to interact with google. In the desktop search world, google used to respond with large comprehensive articles on subjects that not just answered peoples questions but also educated them on the subject around their…
As late as late 2000, web was still pretty exclusive club. I went to college mid-2000s. Even among students, it was a geeky minority that really "consumed" internet massively.
If the web was real life, we'd have recognised this very easily.