Earlier quoted context omitted.
I really wonder how much of this effect is a generation gap. I see one commercial and it drives me nuts, but my parents don't even seem to notice them. Then again I have dev coworkers who're younger than me and go like "I should really get adblock at some point" while staring down pages full of pop-ups and animated crap. Guess you really can develop banner blindness by attrition lol.
I'm 41 and watch the nfl with my dad. I try to explain that we can just record it and wait 40 minutes and watch the whole thing with no commercials. Nope. He wants to look up game stats without getting spoiled and needs frequent smoke breaks. It's nearly unbearable for me. I only stick it out because he's 76
Ever have a favorite TV show release an episode and then you have to avoid Facebook and Twitter so you don't get spoiled?