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Atlassian Acquires Loom

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Re: Atlassian Acquires Loom

#241
post #137

Earlier quoted context omitted.

They seem to be glossing over the fact that Loom doesn't just record the screen - it immediately gives you a link to that recording.

So ShareX?

ShareX uploads videos in a pipeline: record, optimize, then upload.

Loom does this while the video is being recorded to give you the link as fast as possible.

Re: Atlassian Acquires Loom

#242
post #142

Earlier quoted context omitted.

Actually the bigger q is where is Loom's moat? I've used loom too and I agree that being able take a video and do "mini editing" is useful but I guess I wouldn't pay for it given cmd-optiom-5 on osx. But still the real thing is where is the moat? I ask this because until recently I hadn't given much thought to "having paid users who will feel stupid to move off" was not a big deal but clearly it is? To play devil's a…

Maybe going outside of engineering? I use both loom and cmd opt 5, but my CS and sales team would not be able to effectively use cmd5 (editing, hosting, comments, etc.) The moat for us is that it just works and is cheap enough that moving off is literally not worth my time.

This is fair. I think I was giving less credit to looms packaging of a "complete" feature. Almost like their work is "done".

Re: Atlassian Acquires Loom

#243

Earlier quoted context omitted.

They're not necessarily buying it just for the tech; I have no doubt that Atlassian could build their own version of Loom. I'd guess that a big part of it is customer acquisition and then raising prices or ramping customers to other Atlassian products.

No, I mean, desktop and mobile screen recording, in my opinion, seems to be simple enough even for laymen. I could also be convinced otherwise :)

As others have pointed out, it's not the recording that's the hard part per se; more so the entire workflow from hitting firing up the recording tool to getting the final recording -- possibly edited -- into the cloud for sharing in some seamless flow.

Lots of ancillary stuff involved. I know a team that went down this route and built a competing tool and the hardest part was working out the streaming upload and storage. Then you layer on things like permissions, lifecycle management, etc.

Re: Atlassian Acquires Loom

#244
post #232
post #122

Loom is probably the simplest billion-dollar piece of software, but it's also excellent software and I am happy they're getting paid. Screen recording before Loom was a pain. You had to open up some program, start it, save the file, upload the file somewhere, and share it. And if you had to edit the recording at all ... probably start over. With Loom it's all one click and it's ready to share the instant you hit the…

They raised $200M and last raised at $1.5B. Depending on liquidation preference clauses I don't think any employee outside the founders will make much from this sale.

Would you mind sharing the ballpark arithmetic that leads to this conclusion?

Re: Atlassian Acquires Loom

#245

Earlier quoted context omitted.

Coming from a deep, shameful corner of ignorance, but what's special about recording a screen and sharing it via the comms tool of choice (IM, Slack, Signal, e-mail)? I do love the idea of sharing a screen recording of features though.

Loom makes it very easy to voice over and annotate a recording, with both individually editable in a way raw screen recordings don't support, and to share the result via a link. It's not (yet?) heavily used among engs where I am, but we love it anyway for massively shortening the feedback loop with designers who can drop a 30-second demo of some prototype UI at the head of a Slack thread and asynchronously receive th…

Personally, I'm not 100% sure those videos are a net benefit for teams. It definitely reduces the effort required by the person creating the video, but comes at the expense of requiring more effort from the people consuming the content. While there are certainly cases where showing is easier than telling, more often I find the quick videos are more verbose and less well organized than a doc or a message. "I didn't have time to write a short letter, so I [recorded a video] instead."

Who knows, maybe the counterfactual isn't "wrote a concise doc," but rather "didn't share the information at all," in which case I suppose Loom et al is a positive.

Re: Atlassian Acquires Loom

#246

Earlier quoted context omitted.

That's fine. Your options would have only been worth Checks notes Millions of dollars.

Nope. Loom was last valued at $1.5 billion in 2021, so with this acquisition a lot of people's options undoubtedly got totally wiped out due to liquidation preferences.

[deleted]

Re: Atlassian Acquires Loom

#247
post #182

Earlier quoted context omitted.

Why even apply to a company if you don't want to use their product?

I thought (and still think) their product is a great idea. Some people here seem to think my objection was being asked to use the product. It was actually the content of the message I was asked to send that bothered me. It wasn't "explain how your experience would be useful in this role", or "explain your feelings on the technical aspects of this product". It was something closer to "show me how excited you are to wo…

I don't feel like it's necessary to take sides on this one - seems like Loom gave you some signal on what company culture looked like on the inside, and you decided it wasn't a good match. Seems like a positive interaction/outcome for both parties?

Re: Atlassian Acquires Loom

#248
post #182

Earlier quoted context omitted.

Why even apply to a company if you don't want to use their product?

I thought (and still think) their product is a great idea. Some people here seem to think my objection was being asked to use the product. It was actually the content of the message I was asked to send that bothered me. It wasn't "explain how your experience would be useful in this role", or "explain your feelings on the technical aspects of this product". It was something closer to "show me how excited you are to wo…

In my experience as a founder, excitement to work in a particular area is way more important than experience/skills. Ideally you have both. But lack of enthusiasm for a product, especially a niche product, kills a culture.

Re: Atlassian Acquires Loom

#249
post #182

Earlier quoted context omitted.

Why even apply to a company if you don't want to use their product?

I thought (and still think) their product is a great idea. Some people here seem to think my objection was being asked to use the product. It was actually the content of the message I was asked to send that bothered me. It wasn't "explain how your experience would be useful in this role", or "explain your feelings on the technical aspects of this product". It was something closer to "show me how excited you are to wo…

At a startup, you need people who are excited to make the product a success, not just someone who's gonna churn through tickets and tick off boxes. They were probably looking to see if you were going to commit at that level. Totally get why this rubs some people the wrong way, but probably just means it's not a good fit.
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