I subscribe to YouTube TV but watch it less than 1/month (it's for my parents). It blows my mind that it's $60/month and still contains ads. There is nothing on TV worth sitting through ads for.
I really wonder how much of this effect is a generation gap. I see one commercial and it drives me nuts, but my parents don't even seem to notice them. Then again I have dev coworkers who're younger than me and go like "I should really get adblock at some point" while staring down pages full of pop-ups and animated crap. Guess you really can develop banner blindness by attrition lol.
Techy people will just install blockers which is arguably better for the advertisers, since they're at least stating outright (forcefully) that they don't want ads. That means we don't download the ads and the ads don't register an impression for us because most good adblockers also block trackers. But these people who just raw dog the internet and just walk right by? They're the ones truly decimating the value of advertising, and bless em for it.
There is no win condition for the advertisers in this. None. And that's shown by how aggressive and desperate they've become for even an ounce of attention. The entire pivot to video fiasco happened because advertisers wanted video ads, because making loud, stupid, brightly colored bullshit is the only tried and true way to get attention anymore.
And I'm sorry but anyone still paying for television at this point, YouTube or otherwise, is a sucker. You are paying for (probably) the largest display available in your home to at best, 2/5 of the time bombard your senses with an assault of garbage, between entertainment. Entertainment that can be had much cheaper, without the assault elsewhere with basic technology. And if that's fine with you then by all means, it ain't my money, enjoy yourself but I cannot put myself in your shoes and make it make sense to me.