Atlassian Acquires Loom • Hacker News Board

Re: Atlassian Acquires Loom

#21

Post by TheRealDunkirk » Thu, Oct 12, 2023, 1:55 PM UTC

athorax wrote: post #4

Who is asking for this? As Atlassian consolidates Loom into its platform, engineers will soon be able to visually log issues in Jira, leaders will use videos to connect with employees at scale, sales teams will send tailored video updates to clients, and HR teams will onboard new employees with personalized welcome videos

Good grief. If the age of YouTube has taught us anything, it's that creating good video of something takes a lot more skill than writing something decent about something. Trying to find the relevant issue in a bunch of unrelated info, within a long writeup, which a user necessarily edits, at least a little, by the nature of writing something out? Pretty easy. Trying to find it in a rambling, 15-minute video? Welp! Good luck, Jira people.

Re: Atlassian Acquires Loom

#22

Post by bayindirh » Thu, Oct 12, 2023, 1:57 PM UTC

jahnu wrote: post #20

bayindirh wrote: post #9

Earlier quoted context omitted.

Well, being able to screen record a reproduction of a bug is practical, and it's easy to do it in macOS or Linux, but I'm not sure about this on Windows. Maybe a unified tool with a better integration will allow better bug reports, but pep talks by management at scale? No, thanks.

Is it easy to do on macOS if system sound is needed to demonstrate the bug?

There are dummy drivers which bypass that limitation when required. I didn't install them, since I never needed sound to demonstrate something.

Re: Atlassian Acquires Loom

#23

Post by svnt » Thu, Oct 12, 2023, 1:57 PM UTC

threeseed wrote: post #12

candiddevmike wrote: post #5

$1.5B for a screen recorder

Screen recorder used by 200,000 customers many of which will be enterprise. That's what Atlassian is paying for. The ability to cross-sell.

Yep. Given the multiple we can safely assume the growth has leveled off, and Atlassian will say they can use their channel to reinitiate growth.

Maybe they are right. Or maybe it ends up in the junk drawer. Either way they captured a potential next generation competitor for a relatively low cost to them.

Re: Atlassian Acquires Loom

#24

Post by CalRobert » Thu, Oct 12, 2023, 1:58 PM UTC

Zambyte wrote: post #15

From loom.com > Loom works wherever you do. > Get Loom for Free > For Mac, Windows, iOS, and Android Looks like Loom does not work wherever I do.

All of our backend devs (including myself) are on Linux (and use Firefox) so Loom was a nonstarter for us.

Re: Atlassian Acquires Loom

#25

Post by rasbt » Thu, Oct 12, 2023, 1:58 PM UTC

Corrado wrote: post #3

Darn it! We just started looking at using Loom to enhance our development efforts. I'm loath to add another Atlassian product to our lineup though.

It's fascinating that it's a 1B business. I thought it was just uploading screen recordings to the cloud (basically UI around uploading. Like macOS QuickTime + YouTube private video upload)

Re: Atlassian Acquires Loom

#26

Post by fidotron » Thu, Oct 12, 2023, 1:58 PM UTC

athorax wrote: post #4

Who is asking for this? As Atlassian consolidates Loom into its platform, engineers will soon be able to visually log issues in Jira, leaders will use videos to connect with employees at scale, sales teams will send tailored video updates to clients, and HR teams will onboard new employees with personalized welcome videos

Video is one of those things everyone thinks everyone else would want but when faced with using it themselves they find it violently annoying. i.e. ideal for enterprise sales.

That said there is a niche of user testing video capture and so on, but that is not what this is.

Re: Atlassian Acquires Loom

#27

Post by butlike » Thu, Oct 12, 2023, 1:59 PM UTC

TheRealDunkirk wrote: post #21

athorax wrote: post #4

Who is asking for this? As Atlassian consolidates Loom into its platform, engineers will soon be able to visually log issues in Jira, leaders will use videos to connect with employees at scale, sales teams will send tailored video updates to clients, and HR teams will onboard new employees with personalized welcome videos

Good grief. If the age of YouTube has taught us anything, it's that creating good video of something takes a lot more skill than writing something decent about something. Trying to find the relevant issue in a bunch of unrelated info, within a long writeup, which a user necessarily edits, at least a little, by the nature of writing something out? Pretty easy. Trying to find it in a rambling, 15-minute video? Welp! Go…

The best thing about video is it tethers me to the speed of the content the rambling, 15-minute video content creator mandated; not the speed I can peruse an article.

Also the first person to invent Ctrl+F for video will be a billionaire.

Re: Atlassian Acquires Loom

#28

Post by chasd00 » Thu, Oct 12, 2023, 2:00 PM UTC

malermeister wrote: post #17

threeseed wrote: post #14

Earlier quoted context omitted.

If the alternative is going back into the office to watch it in person I will take the video.

at 2x speed while having the tab backgrounded

...and transcribed and then summarized

Re: Atlassian Acquires Loom

#29

Post by fishnchips » Thu, Oct 12, 2023, 2:02 PM UTC

Can they acquire Asana and merge it with Jira so that I can dislike one project management tool instead of two?

Re: Atlassian Acquires Loom

#30

Post by butlike » Thu, Oct 12, 2023, 2:02 PM UTC

pcmaffey wrote: post #19

Zambyte wrote: post #15

From loom.com > Loom works wherever you do. > Get Loom for Free > For Mac, Windows, iOS, and Android Looks like Loom does not work wherever I do.

Also loom does not work at all offline, even the video recording…

I suspect this will become a more-and-more common occurance as deep fake videos become more ubiquitous. There will have to be some mechanism to validate the origin of the video is truly from the content creator. If the video was created offline and uploaded after the fact, who knows if it's generated audio super-imposed over a deep fake?