Google pays Apple $18B to $20B a year to keep its search in iPhone
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Re: Google pays Apple $18B to $20B a year to keep its search in iPhone
#2These numbers seem too high. That's like 10% of Google's annual revenue.
Re: Google pays Apple $18B to $20B a year to keep its search in iPhone
#3These numbers seem too high. That's like 10% of Google's annual revenue.
What percentage of their ad revenue is generated from iPhone users searches?
Re: Google pays Apple $18B to $20B a year to keep its search in iPhone
#4These numbers seem too high. That's like 10% of Google's annual revenue.
Then that means they either make more than that amount from searches made on iOS, or they consider that amount as the cost of doing business to keep their search engine as the default on iOS, and they'd lose more money if they didn't.
Re: Google pays Apple $18B to $20B a year to keep its search in iPhone
#5Does this mean Apple is a major ad-tech player involved in buying and selling their own customer data (through partner comany but that does not matter much does it)?
Re: Google pays Apple $18B to $20B a year to keep its search in iPhone
#6Does this mean Apple is a major ad-tech player involved in buying and selling their own customer data (through partner comany but that does not matter much does it)?
It’s trivial to change default search provider, not sure why Apple wouldn’t take the money. It’s still up to the user.
Re: Google pays Apple $18B to $20B a year to keep its search in iPhone
#7Would be interesting to hear from the accountants in HN if this violates U.S. GAAP rules for publicly-traded rules regarding disclosures.
https://viewpoint.pwc.com/dt/us/en/pwc/accounting_guides/fin...
Re: Google pays Apple $18B to $20B a year to keep its search in iPhone
#8These numbers seem too high. That's like 10% of Google's annual revenue.
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Re: Google pays Apple $18B to $20B a year to keep its search in iPhone
#9Does this mean Apple is a major ad-tech player involved in buying and selling their own customer data (through partner comany but that does not matter much does it)?
It’s trivial to change default search provider, not sure why Apple wouldn’t take the money. It’s still up to the user.
Defaults are powerful, most people don't notice or care
Re: Google pays Apple $18B to $20B a year to keep its search in iPhone
#10These numbers seem too high. That's like 10% of Google's annual revenue.
And it's 5% of apples revenue.