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Asks HN: Solo founders-How to respond when customers ask how big is your company

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11–20 of 64 posts

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#11
FWIW, if it’s a Fortune 500 company, one of two things could be happening:

a. Minority Owned or SMB. Many Fortune 500 company’s have internal metrics where they try to do more business with Minority Owned or SMB businesses.

b. Bus Factor or Financial Risk. If you’re providing a service that will become core to them or poses financial risk to them if it stopped working (or you went out of business) - they are assessing how much risk you pose to their business.

As other have said, the better you can understand why they are asking the question the better you can respond.

And don’t lie.

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#12

Don’t dissemble. You should ask about what their concern is (you getting hit by a bus, you losing interest, etc.) so that you can find a solution that will work for them and other similar customers. One of our licensees had a lawyer who asked us to put our source code in escrow, in case we got acquired or went under. It was a little embarrassing for her when I explained that they already had our source code, which wa…

Side note on escrow - we get asked this from time to time. We respond, we're happy to provide it on certain plans and quote them for it. No one has ever taken us on it.

In b2b you never say no, always have an option for what they're asking and charge more for it.

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#13
post #12

Don’t dissemble. You should ask about what their concern is (you getting hit by a bus, you losing interest, etc.) so that you can find a solution that will work for them and other similar customers. One of our licensees had a lawyer who asked us to put our source code in escrow, in case we got acquired or went under. It was a little embarrassing for her when I explained that they already had our source code, which wa…

Side note on escrow - we get asked this from time to time. We respond, we're happy to provide it on certain plans and quote them for it. No one has ever taken us on it. In b2b you never say no, always have an option for what they're asking and charge more for it.

Yep, even just having a process for offering escrow makes you seem like a more mature/reliable company, as opposed to one guy who had never encountered the question before.

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#14
Aside from everyone else's input, I would also like to add that smaller companies usually come with the added benefit of adaptability, quick iterations/improvements, and clients' have direct access to the key decision maker which are all great points sought after by customers. It's classic interview 101: turn a seeming weakness into a strength.

As long as you have a long term vision of where you want to take the company (plan for the next quarter, next semester, one year plan, pipeline of possible improvements, potential pipeline of clients, hiring plan of who and when if necessary, etc.), and can communicate this in a reassuring way without puffery you can come across as trustworthy and even respectable to do business with. Customers just want to know you are the best value option within the category/niche. Part of being the best option is the reassurance that you: 1. have a product that meets their needs (product-market fit) 2. have long-term potential (so they don't have to worry about you shutting down and them wasting time looking for another alternative) You can answer with the truth and then redirect that question back at them and ask things like: - what do you look for specifically in a company? - Does the number of employees affect the metrics you are trying to achieve or need help with? (the answers you get will give you a better idea of how to adapt your pitch based on their priorities, metrics, & expectations)

In the end, if they aren't happy with the truth, you get out of this all the wiser and still win. Good luck!

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#15

FWIW, if it’s a Fortune 500 company, one of two things could be happening: a. Minority Owned or SMB. Many Fortune 500 company’s have internal metrics where they try to do more business with Minority Owned or SMB businesses. b. Bus Factor or Financial Risk. If you’re providing a service that will become core to them or poses financial risk to them if it stopped working (or you went out of business) - they are assessin…

I wonder if the first point is applicable under Title VII of the Civil Rights Act, given that as a solo founder, one is below the 15 employee threshold.

https://en.wikipedia.org/wiki/Civil_Rights_Act_of_1964#Title...

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#16

Lie like hell --- and try to turn small into a positive. But truthfully, you really do need at least 2 people as a bare minimum to sell a viable product. Lots of customers will want some assurance that if you die in a car crash on the way home, there is someone left to continue on with.

> Lie like hell --- and try to turn small into a positive.

Don't do that. Unless you don't care about your reputation.

> But truthfully, you really do need at least 2 people as a bare minimum to sell a viable product.

When did this become an immutable law?

> Lots of customers will want some assurance that if you die in a car crash on the way home, there is someone left to continue on with.

One can also figure out a business continuity plan. Place code in escrow, subcontract some of the work, avoid writing software that only runs when a specific person is constantly tending to it.

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#18
post #7

"Right now, it is just me as I recently started this startup. Do you have any questions or concerns ? " Then listen. Sometimes it is just a casual question. Sometimes it is a checklist. Also depends on how large the customer itself is. You can also make this a plus by adding "You get direct support from the founder and will never have to talk to a robot" if they have any further concerns/objections. I have lost like…

No need for the "Right now" qualifier. It implies a particular future and a desire to grow, which may not be the case. It is perfectly fine to be a solo entrepreneur and adding that prefix implicitly implies otherwise.

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#19

Lie like hell --- and try to turn small into a positive. But truthfully, you really do need at least 2 people as a bare minimum to sell a viable product. Lots of customers will want some assurance that if you die in a car crash on the way home, there is someone left to continue on with.

> Lie like hell --- and try to turn small into a positive. Don't do that. Unless you don't care about your reputation. > But truthfully, you really do need at least 2 people as a bare minimum to sell a viable product. When did this become an immutable law? > Lots of customers will want some assurance that if you die in a car crash on the way home, there is someone left to continue on with. One can also figure out a b…

> But truthfully, you really do need at least 2 people as a bare minimum to sell a viable product.

Not true. Fine to be a solo entrepreneur, especially for more senior founders. YC may want multiple founders, but they cater to first-time founders.

> Lots of customers will want some assurance that if you die in a car crash on the way home, there is someone left to continue on with.

Another person involved does not improve the chances that the company will survive if you get hit by a bus. Releasing all the code as Open Source, or providing the source to existing customers is a much better way to mitigate risk.

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#20
post #12

Earlier quoted context omitted.

Side note on escrow - we get asked this from time to time. We respond, we're happy to provide it on certain plans and quote them for it. No one has ever taken us on it. In b2b you never say no, always have an option for what they're asking and charge more for it.

Yep, even just having a process for offering escrow makes you seem like a more mature/reliable company, as opposed to one guy who had never encountered the question before.

same thing for any long 'security' checklist. Just send them whatever standard $X report you use for $Current Year. If they don't like your ASFSRADA Complaince Report Level 3, you can offer to bill hourly to complete theirs. 99% will then accept yours, and it shows you care, you have already done it!
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