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Asks HN: Solo founders-How to respond when customers ask how big is your company

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Asks HN: Solo founders-How to respond when customers ask how big is your company

#1
I've built an MVP and am talking to a prospective customer. They would be my first customer. They're asking how many people are in the company and I don't know how to respond to that in a reassuring way. It's just me.

Some background is I've built a pretty niche / domain specific product, so there's actually no one else doing what I'm doing. The MVP works. I don't have any customers yet (some trialing).

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#2
Just be honest, it will save you lots of pain down the road. I know getting the first customer(s) is hard, but don't lie to do it. They may not even care, and just want to know what they are getting into.

Good luck on your project. Getting this kind of interest is a good signal!

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#3
post #2

Just be honest, it will save you lots of pain down the road. I know getting the first customer(s) is hard, but don't lie to do it. They may not even care, and just want to know what they are getting into. Good luck on your project. Getting this kind of interest is a good signal!

You can also turn it into a positive -- you're small and new, but it means that you will be incredibly responsive to any feedback/changes/issues/support they face. You can build out the product with them.

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#4
Don’t dissemble. You should ask about what their concern is (you getting hit by a bus, you losing interest, etc.) so that you can find a solution that will work for them and other similar customers.

One of our licensees had a lawyer who asked us to put our source code in escrow, in case we got acquired or went under. It was a little embarrassing for her when I explained that they already had our source code, which was integrated into their platform during our pilot. Sometimes the concern is like this, just a box-checking exercise not based in reality.

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#5
At a guess - I suspect they are assessing risk of investing time/money in installing your product into their company and how they would deal with issues if you are off ill one day or want a holiday.

You need to be honest about your company size, but turn it into a positive, such as sole developer, backed by a third-party support package (assuming you have one), or that the company is expected to grow fast, so they wont be relying on just one person to fix things etc.

Pitch it really well, and depending on the type of customer, they may even end up wanting to invest in your company to help you scale up faster than you could expect (yes, I have seen that happen with start-ups).

Don't be afraid of awkward questions like these, as they will crop up, and each time you gain experience in handling the RFP style enquiries, and with experience comes improved skills to close those sales deals.

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#6
post #2

Just be honest, it will save you lots of pain down the road. I know getting the first customer(s) is hard, but don't lie to do it. They may not even care, and just want to know what they are getting into. Good luck on your project. Getting this kind of interest is a good signal!

To add to this - one more concern might be that you will change your mind in 2 months and they want to protect their investment. To address that, you can cover the issue in contract - especially if it's business critical. So open discussion is probably most important as it will help you with future clients.

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#7
"Right now, it is just me as I recently started this startup. Do you have any questions or concerns ? "

Then listen. Sometimes it is just a casual question. Sometimes it is a checklist. Also depends on how large the customer itself is.

You can also make this a plus by adding "You get direct support from the founder and will never have to talk to a robot" if they have any further concerns/objections.

I have lost like 2 deals out of 1000s where the company size was a potential issue and that too I am guessing because they never told me specifically but I guessed based on their questions/concerns.

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#8
Lie like hell --- and try to turn small into a positive.

But truthfully, you really do need at least 2 people as a bare minimum to sell a viable product.

Lots of customers will want some assurance that if you die in a car crash on the way home, there is someone left to continue on with.

Re: Asks HN: Solo founders-How to respond when customers ask how big is your company

#9
Gaining confidence is a huge part of any startup. Customers, investors and employees dislike insecurity. Every presentation, new customer, investment, and discussion helps increase your confidence. The confidence you build as part of these interactions will not only make your startup successful, it will help you become a better person.
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