Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Disney's Loki faces backlash over reported use of generative AI

theverge.com

Post reply on HN
Print view View original

21–30 of 73 posts

Re: Disney's Loki faces backlash over reported use of generative AI

#21

Post by shadowgovt »

kylebenzle wrote: post #6
CaptainFever wrote: post #4

> A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regarding AI-generated content. A human-made poster uses a stock photo for the background, which is suspected to be AI. This is such a non-issue.

Hollywood might well spend a decade fighting this AI straw-man, with increasingly kooky demands. How stupid of them :(

The end game for AI generation technology is almost certainly not that it will pit studios and IP owners versus artists so much as it will pit artists versus artists. The copyright issues become moot once several companies pay a lifetimes fortune to a thousand or so artists for exclusive and complete rights to their collections to seed their algorithms. And I can't believe for a second that professional solidarity is going to extend to every talented visual creative on the planet.

Re: Disney's Loki faces backlash over reported use of generative AI

#22

Post by dsgnr »

zitterbewegung wrote: post #18
CaptainFever wrote: post #4

> A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regarding AI-generated content. A human-made poster uses a stock photo for the background, which is suspected to be AI. This is such a non-issue.

Sometimes a news story is really an advertisement.

I feel like all stories are advertisements.

Re: Disney's Loki faces backlash over reported use of generative AI

#23

Post by shadowgovt »

soco wrote: post #16
kylebenzle wrote: post #6

Earlier quoted context omitted.

Hollywood might well spend a decade fighting this AI straw-man, with increasingly kooky demands. How stupid of them :(

From the crowd earning a living with copying code from SO and tutorials, I wouldn't expect they see any issue with copied imagery. Let's chat again when AI does some proper coding.

It really is a fundamental difference in goal, for it is the duty and objective of a dedicated software engineer to replace themselves.

Re: Disney's Loki faces backlash over reported use of generative AI

#24

Post by barelyauser »

yasp wrote: post #15
barelyauser wrote: post #13

Earlier quoted context omitted.

People being put out of a job don't like. Out of the blue, right?

Technology putting people out of work is a story as old as time.

Let's hope it doesn't put everyone out at the same time.

Re: Disney's Loki faces backlash over reported use of generative AI

#25

Post by shadowgovt »

tetris11 wrote: post #19
jb1991 wrote: post #3

Squiggly lines and generative artifacts would match the story line of the season of "time slipping" however. If it is not AI, I can see a designer giving a Dali-like style for that reason.

Yes, give a big studio the benefit of the doubt. They have great track records of not exploiting the industry, and are usually fair conscientious actors that provide unity and financial stability to all the artists and creatives they empower.

If anything, in this case it appears that a contracted artist made an error.

The bigwig studio executives don't composite their own ad posters.

Re: Disney's Loki faces backlash over reported use of generative AI

#27

Post by fortran77 »

CaptainFever wrote: post #4

> A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regarding AI-generated content. A human-made poster uses a stock photo for the background, which is suspected to be AI. This is such a non-issue.

I had to read the article carefully before I got it. It wasn't Disney that was using generative AI. One of their artists used a licensed stock image for a background element (which is 100% acceptable thing to do!) and people are complaining that this background element from the stock image company was AI generated.

"Disney" isn't the culprit here!

Re: Disney's Loki faces backlash over reported use of generative AI

#28

Post by jncfhnb »

zzzeek wrote: post #20

for some insight on how AI generated images can quickly ruin everything, go onto Threads and "like" one or two AI-generated landscapes; your feed will instantly turn into and endless stream of hyper-colorful, mind-bending AI-generated landscapes, each one more dramatically trippy than the last one, and within 5 minutes your brain just shuts off to the whole thing, images that if you saw an artist make just one would…

Sounds like a problem with Threads, not AI

Re: Disney's Loki faces backlash over reported use of generative AI

#29

Post by MrPatan »

benterix wrote: post #12
MrPatan wrote: post #10

What's wrong with using generative AI?

After a brief period of fascination, it's become a synonym of low quality and low effort. See e.g. the relevant KitKat campaign: https://www.creativebloq.com/news/kit-kat-ai-ad

What's the problem with low quality and low effort? Let the market decide if they like it or not.
Post reply on HN