81–90 of 238 posts
I remember going to Disney World sometime in like 2003 or so. My dad decided he wa Ted to go to the Epcot center for some reason and their big feature presentation was on dinosaurs but really it was thinly veiled propaganda for the oil industry. It included a whole lot of repetition of the sentiment of “don’t worry. While we keep using more and more oil, we are always finding more.” It was pretty gross and in your fa…
First question - is Fortnite even relevant anymore? The kids i know don't play it anymore been like 2 years. This shows how far behind O&G campaigns are. Unless they are trying out a marketing approach in a quiet space to hopefully build it out elswewhere.
It ebbs and flows. My 13 year old son has picked it back up recently.
Both BP and Shell are likely aware of this and are now trying to target public transport advertisement and online communities, where they think they will probably win over Gen Z.
The youtube comments already down on the official Shell trailer for this don't bode well for this being a PR success: https://www.youtube.com/watch?v=1_UuXnHvsIQ
How could it be? The company name alone almost guarantees negative reactions. And rightly so, because they keep reneging on their promises. It also has a terrible "fellow youngsters" vibe, one that even I can feel. Both are an invitation to sarcasm. I doubt that the sentiment is universally shared, though. There are still large groups in denial about climate change, even though heat record after heat record is broken…
It's not really strange that people don't get that argument though right? Since the heat records are only a few 100 years old at most.
If "climate change is real and a problem, because weather heat records" is supposed to be a logical narrative then I can totally understand that people don't follow that logic and just tune out.
I trust the science about global warming, but the logic in those papers is very very far from "climate change is real and a problem, because weather heat records".
First question - is Fortnite even relevant anymore? The kids i know don't play it anymore been like 2 years. This shows how far behind O&G campaigns are. Unless they are trying out a marketing approach in a quiet space to hopefully build it out elswewhere.
I've just logged in to check - there is 300k people online playing across different modes. That's bananas for any game. Of course it's extremely relevant, because yes, kids you know might have stopped playing it already but there are always new kids who are trying it for the first time - and then people like me who still play it every week with friends even though we are 30+.
Don’t ask the West. Ask India that had the choice to leapfrog fossil fuels and be energy independent, at higher cost.
People don’t care about our opinions. They want the cheapest options.
The only way to transition out of fossils for energy, is to make the alternatives cheaper and easily accessible. US transitioned from coal to gas within 10 years when the economics became favorable.
Man we have really entered an era were companies have access to powerful tools to convince people using psychological techniques.
Quite literally last week I was randomly watching The Today Show (mainstream Australian breakfast television) and I couldn't believe what I just saw within the space of 5 minutes. It was the build up to the AFL grand final and there was a presenter on a football field with kids kicking footballs in the background. Anyway, he introduces the segment and it turns out it's a paid promotion for Shell. The show then cuts t…
The US government runs a prominent advertising campaign on the theme "if you let your baby sleep with you, you are a bad mother".
Quite literally last week I was randomly watching The Today Show (mainstream Australian breakfast television) and I couldn't believe what I just saw within the space of 5 minutes. It was the build up to the AFL grand final and there was a presenter on a football field with kids kicking footballs in the background. Anyway, he introduces the segment and it turns out it's a paid promotion for Shell. The show then cuts t…
> I don't get easily offended, but I've honestly never seen anything more disgusting in my entire life. The US government runs a prominent advertising campaign on the theme "if you let your baby sleep with you, you are a bad mother".