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Microsoft might want to be making Windows 12 a subscription OS, suggests leak

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Re: Microsoft might want to be making Windows 12 a subscription OS, suggests leak

#171

Half-devil advocating here, but is this the end of the world? Right now, we have software that we expect that keeps being updated, but the company gets a one time payment. With a subscription, things get more stable financially and the company can adjust the budget accordingly. It also incentivized keeping Windows good and working so those subscriptions don't get cancelled.

It's a way to significantly increase the total cost of owning Windows. I have tons of PCs that are 10 years old and have a $100-200 Windows license on them. There's no way on earth Microsoft is going to offer a $10-20 per year subscription for Windows.

My guess is that we'll be looking at something in the range of $5 USD per-month with some kind of bundle deal around $100 USD per year that includes MS365. A best case scenario would be some type of MS365 family plan that includes a Windows license.

It's going to be the same as when Adobe switched to subscriptions. The internet will be filled with people proclaiming how great it is for everyone because "updates aren't free", but then we'll see the total cost of ownership go up drastically.

I think we'll see a solid 3x increase in the total cost of owning Windows for anyone that keeps their computer for 10 years. That's about where Office got priced. It broke even at about a 3 year lifecycle IIRC, so any individuals or small businesses that ran a longer lifecycle saw a dramatic increase in cost.

> It also incentivized keeping Windows good and working so those subscriptions don't get cancelled.

Lol. For most people, they need it and don't have any other options, so the status quo is going to be paying a subscription, watching ads, and giving up all your personal data. The subscription is a price increase, not a move to give us a better product.

If they bundle it with MS365, that's the time to break up Microsoft. If it were up to me they'd get split into so many different companies that each product within the Office suite would be a separate company. Excel should absolutely be it's own company at this point.

Re: Microsoft might want to be making Windows 12 a subscription OS, suggests leak

#172

Half-devil advocating here, but is this the end of the world? Right now, we have software that we expect that keeps being updated, but the company gets a one time payment. With a subscription, things get more stable financially and the company can adjust the budget accordingly. It also incentivized keeping Windows good and working so those subscriptions don't get cancelled.

> Half-devil advocating here, but is this the end of the world?

I agree. Consumers being able to confidently and simply calculate total cost of ownership is archaic — it only got Microsoft to $2.4T in valuation. What consumers really want is to get MSFT to $2.49T and we’ll happily accept a black box of personal and business costs to get them there

Re: Microsoft might want to be making Windows 12 a subscription OS, suggests leak

#173
I fully defend Microsoft's right to do this (whether they actually will do it is as yet unknown), but it in no way benefits users. There is competition in the OS area, and a few people will gravitate to Linux; more might go to ChromeOS or MacOS. The subscription rate will have to be set so that it's not more expensive over say 3 years to buy a PC with Windows than it is to buy a comparable Mac (if they don't do that, they will be handing Apple a massive tool to increase sales).

I think Chromebooks might do well in that environment, especially for naïve users (though they have their uses even for advanced users; I like my Chromebooks and their Linux VMs). You buy the machine, plug it in, and it fires up almost immediately; and your machine has software support now for 10 years at no cost (if you trust Google to deliver on that). I suspect that many canny purchasers will compare Microsoft's subscription cost to Google's ($0), and decide accordingly.

My guess (and my track record is clear, in 1976 I predicted that Apple would be bankrupt within a year) is that Microsoft will offer a combined Windows/Office365 subscription, and a barebones “free” Windows that nags the user to “upgrade”.

Re: Microsoft might want to be making Windows 12 a subscription OS, suggests leak

#174

I've wondered why microsoft hasn't done this already. The $oftware boys already have a full explainer about why $aa$ is the best thing since open source, so why shouldn't Microsoft jump on board too? C'mon SaaS devs, tell me again about value add and how you love paying monthly for the software you use...

> I've wondered why microsoft hasn't done this already.

Step 1 was to make TPMs ubiquitous. As soon as everyone's computer can make attestations on behalf of (or, more accurately, against) them, then it's game over. I bet Microsoft starts splitting out app features and charging for them individually similar to how Adobe does with Acrobat.

Re: Microsoft might want to be making Windows 12 a subscription OS, suggests leak

#175

Half-devil advocating here, but is this the end of the world? Right now, we have software that we expect that keeps being updated, but the company gets a one time payment. With a subscription, things get more stable financially and the company can adjust the budget accordingly. It also incentivized keeping Windows good and working so those subscriptions don't get cancelled.

Windows is free when I buy a PC. If I need to pay additional money to keep the OS running then I may as well save some money in the first place and just use Linux.

I hear System76 has some decent machines that don't have to stomach the cost of a Windows license.

I believe Dell also offers a variant of the Dell XPS that is cheaper for having Linux?

Re: Microsoft might want to be making Windows 12 a subscription OS, suggests leak

#176

We currently have two main versions of Windows 11 - Home and Professional, which cost a set price and include free updates for the lifetime of the operating system. I don't know about you but I personally paid for windows pro for workstations.

Windows 11 Enterprise here. For home use.

Re: Microsoft might want to be making Windows 12 a subscription OS, suggests leak

#177

I fully defend Microsoft's right to do this (whether they actually will do it is as yet unknown), but it in no way benefits users. There is competition in the OS area, and a few people will gravitate to Linux; more might go to ChromeOS or MacOS. The subscription rate will have to be set so that it's not more expensive over say 3 years to buy a PC with Windows than it is to buy a comparable Mac (if they don't do that,…

> The subscription rate will have to be set so that it’s not more expensive over say 3 years to buy a PC with Windows and than it is to buy a comparable Mac…

i agree with your overall point. tho for me, i suspect the price would need to be significantly less than than that (PC price included.)

my main driver is linux, but im on windows for probably 40% of work stuff. however, i have incredible subscription fatigue. its to the point now that i forego products regularly if i cant just buy it outright. i’ll happily even pay more than i would over time just to 1) not have to manage and deal with the constant little pin pricks of soooo many subscriptions, and 2) to feel like i own the thing.

if windows goes subscription, i will almost certainly just move to mac for the things i cant do with linux and if my read of others is correct, i suspect many many others would do the same.

Re: Microsoft might want to be making Windows 12 a subscription OS, suggests leak

#178

Half-devil advocating here, but is this the end of the world? Right now, we have software that we expect that keeps being updated, but the company gets a one time payment. With a subscription, things get more stable financially and the company can adjust the budget accordingly. It also incentivized keeping Windows good and working so those subscriptions don't get cancelled.

Windows is free when I buy a PC. If I need to pay additional money to keep the OS running then I may as well save some money in the first place and just use Linux.

Windows is free because the price is bundled. There's the possibility that the PC will be cheaper with a subscription since the OEM won't have to pay Microsoft for the Windows license if it's the end user paying the subscription. Microsoft could even end up paying the OEM for preinstalling Windows.

Re: Microsoft might want to be making Windows 12 a subscription OS, suggests leak

#179

Half-devil advocating here, but is this the end of the world? Right now, we have software that we expect that keeps being updated, but the company gets a one time payment. With a subscription, things get more stable financially and the company can adjust the budget accordingly. It also incentivized keeping Windows good and working so those subscriptions don't get cancelled.

> Half-devil advocating here, but is this the end of the world? I agree. Consumers being able to confidently and simply calculate total cost of ownership is archaic — it only got Microsoft to $2.4T in valuation. What consumers really want is to get MSFT to $2.49T and we’ll happily accept a black box of personal and business costs to get them there

Eh, you can just get the price and include it in the budget as a monthly expense, no different from any other. Consider that the normal one time price will only last for as long as you use the OS. Why is a one time fee that will last an undetermined but long time always simpler than a repeating fee? And what if the one-time fee is too expensive and I wanted to spread it?

Unless Microsoft decides to change the price later of course. In which case you'd have little recourse since changing OSes is hard.

Re: Microsoft might want to be making Windows 12 a subscription OS, suggests leak

#180

I fully defend Microsoft's right to do this (whether they actually will do it is as yet unknown), but it in no way benefits users. There is competition in the OS area, and a few people will gravitate to Linux; more might go to ChromeOS or MacOS. The subscription rate will have to be set so that it's not more expensive over say 3 years to buy a PC with Windows than it is to buy a comparable Mac (if they don't do that,…

I think the strongest competition is actually other Windows versions: People are usually fine with the Windows version they know and use - Microsoft already had to drag it's users kicking and screaming to update from XP to 7, then later from 8 to 10.

I feel they'd have to up that kind of pressure by a lot to get people to switch not just to a new version, but now even one that requires a subscription.

So if this ever becomes reality, I expect a massive campaign of FUD, dark patterns and deliberate incompatibility to get people to leave the old versions.

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