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Yeah but I don't see how I personally am contributing by watching an ad without buying the product being advertised. Either the advertiser loses out or YouTube loses out, and I'd rather pick the option that doesn't waste my time.
The company pays YouTube for every person they claim they showed the ad to. You do not need to buy a product for YouTube & the Content Creator to get paid.
How is the advertiser losing out? Not every ad has the purpose of causing a purchase. Brand awareness. Easing buyers remorse. Propaganda.