>Web search is such a routine part of daily life that it’s easy to forget how marvelous it is. Type into a little text box and a complex array of technologies—vast data centers, ravenous web crawlers, and stacks of algorithms that poke and parse a query—spring into action to serve you a simple set of relevant results.
Web search has, for me, become a nasty twisted hall of mirrors well before generative AI. I almose never get fed relevant results, I alsmost always have to go back and quote all my search terms because the search engine decided it didn't really need to use all of them (usually just one.) The only difference is the poison was human generated. generative AI will simply erase the 5% of results that might give me an answer quickly.