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Google announces plan to make Gmail “less spammy”: A checklist to help

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Re: Google announces plan to make Gmail “less spammy”: A checklist to help

#21
post #2

"Include a clearly marked unsubscribe link in the message body" Gmail truncates mails at a really small limit for some dumb reason so many times this isn't visible without extra steps of expanding to the full mail.

The GMail iOS app is completely unusable for me. I simply cannot figure out how to read a thread with it. Ive reached the point where I’ve started using the Apple Mail app instead (yech).

Also, why is it so hard to forward/reply all?

Re: Google announces plan to make Gmail “less spammy”: A checklist to help

#22
post #13
post #8

Earlier quoted context omitted.

> Gmail’s AI-powered defenses stop more than 99.9% of spam How to lie with statistics :). It's not hard to block all spam if you chuck anything you're not sure about in with the false positives. It's not that Gmail is so much better, it's that they have to care less because everyone has to deal with their dominance on the market Edit: reading further > By February 2024, Gmail will start to require that bulk senders:…

I disagree with your characterization of the spam flagging and that people need to learn how to use it. If you made it hard for me to unsubscribe, ignore my unsubscribe request, or start spamming me because I did some other business with you and you think that gives you the right to send me marketing emails, I am absolutely clicking that spam button, and I am not wrong. There is a low bar for what constites spam.

Oh sure, if it's hard to unsubscribe then I will totally use anti-spam mechanisms to block that as well. I am talking about the case where people engage the spam button for email that they (1) can unsubscribe from using the standard one-click unsubscribe link at the bottom of the email, and (2) have either explicitly signed up for or that is otherwise from a legitimate sender that complies with your local laws and will honor the unsubscription.

Spammers are absolutely not going to care about the unsubscribe link, in fact it will likely put you higher on their list for engaging with the email.

By not understanding this difference, by not 'learning' how to use it as you say, it is very hard for services (e.g. messaging services also struggle with this) to know what is spam and what people newly want to stop receiving.

Re: Google announces plan to make Gmail “less spammy”: A checklist to help

#23

Unsurprisingly, this says nothing about the topic of making Gmail less of a spam source to other networks.

Most of the spam that's made it into my Gmail inbox lately has been from other Gmail accounts (presumably stolen credentials.)

Actually it's usually just accounts the spammer signed up for that purpose. It's so easy to get an account that there's no point bothering to steal credentials.

Re: Google announces plan to make Gmail “less spammy”: A checklist to help

#24
post #8
post #4

Direct from Google: https://blog.google/products/gmail/gmail-security-authentica...

> Gmail’s AI-powered defenses stop more than 99.9% of spam How to lie with statistics :). It's not hard to block all spam if you chuck anything you're not sure about in with the false positives. It's not that Gmail is so much better, it's that they have to care less because everyone has to deal with their dominance on the market Edit: reading further > By February 2024, Gmail will start to require that bulk senders:…

It would be amazing if this was an email sent to people describing all of the things that they already had in place like it was a new thing.

Google: Here's our spam email discussing how we protect you from spam.

Me: But why am I seeing this message in my inbox instead of spam?

Google:

Re: Google announces plan to make Gmail “less spammy”: A checklist to help

#26
post #17
post #9

Earlier quoted context omitted.

Also, those unsubscribe links don't necessarily work, even in non-phishing emails. Besides the usual bad faith (e.g., ignoring unsubscribes, or creating new categories of communications into which users are opted-in), I saw a new one just an hour ago: The unsubscribe link, in genuine marketing email for a brand, is for some email address other than the one to which the email was sent. (In this case, I was unsubscribi…

> don't necessarily work, even in non-phishing emails Probably you don't, but just in case: note that if you press such a button for a phishing email in an attempt to get off their list, all you do is confirm that your email address is active and you're interacting with their message

Yep, I should've mentioned that, for people who don't yet know.

Re: Google announces plan to make Gmail “less spammy”: A checklist to help

#27

So the short version is that Google is requiring senders of more than 5,000 messages per day to have DKIM and SPF configured, as well as one-click unsubscribe. This is excellent to see. Many email providers have made this easy to set up, but many admins don’t go through the extra steps because “it adds complexity” or some other lazy excuse. I think the final criteria, “don’t send spammy messages” will be harder to co…

I send maybe one message per month to a Gmail address and they already require having DKIM in addition to SPF since last year.

One-click unsubscribe is an internet standard (RFC 8058) which they are currently not using. The article does not say that they will now use it. Presently, they manually implement that functionality for large senders. Let's see what they will actually end up doing.

Agree on the last point. Also note that, if you are blocked as sender, that genuinely sucks for you. Sure, your marketing department will need consoling, but your sign-up rates for anyone using Google services is going to go to zero.

Re: Google announces plan to make Gmail “less spammy”: A checklist to help

#28
post #10
post #2

"Include a clearly marked unsubscribe link in the message body" Gmail truncates mails at a really small limit for some dumb reason so many times this isn't visible without extra steps of expanding to the full mail.

I'm pretty sure that Gmail has support for the `List-Unsubscribe` mechanism [1] which provides email clients with a standardized way for a recipient to unsubscribe from the list with a button-click. I can't quickly find any documentation about this from Google directly, confirming whether they support it, but there are a lot of 3P websites discussing it. It's kind of frustrating that Google's announcement [2] explici…

>and that they process unsubscription requests within two days.

what's up with this 2 days delay? it's an automated system. isn't this pretty much just updating a field in a database? are they allowing for batches in 24 hour increments? in the days of needing human assistance, i get time delays, but for automated computer systems there should be very little delay.

don't get me started on why in 2023 it still takes time for banks to do things

Re: Google announces plan to make Gmail “less spammy”: A checklist to help

#29
post #8
post #4

Direct from Google: https://blog.google/products/gmail/gmail-security-authentica...

> Gmail’s AI-powered defenses stop more than 99.9% of spam How to lie with statistics :). It's not hard to block all spam if you chuck anything you're not sure about in with the false positives. It's not that Gmail is so much better, it's that they have to care less because everyone has to deal with their dominance on the market Edit: reading further > By February 2024, Gmail will start to require that bulk senders:…

>> 2. Enable easy unsubscription

> That has long been required by law. Did they not factor this in yet?!

This isn't generally required by law (but please correct me if I'm wrong; it's been some time since I worked in the email industry.) Requiring this from large senders is going beyond what the law requires.

Not all messages are subject to the laws that do exist around bulk email. For example, under the US CAN-SPAM law, "transactional" messages like purchase or shipping confirmations are not required to have unsubscribe links (even though they may be sent in bulk).

Some classes of bulk email that normal people think of as marketing are also exempt from the law, such as email from political campaigns. There are also gray areas, like transactional messages having a certain amount of marketing content in them.

I also believe the laws pertaining to bulk email do not apply to individual messages sent by a human. A particular email might be lawful for a single person to send individually, even though it might be unlawful for a program to send the same email as part of a bulk campaign.

It's unfortunately and surprisingly difficult to make generalizations about email.

Re: Google announces plan to make Gmail “less spammy”: A checklist to help

#30
post #8
post #4

Direct from Google: https://blog.google/products/gmail/gmail-security-authentica...

> Gmail’s AI-powered defenses stop more than 99.9% of spam How to lie with statistics :). It's not hard to block all spam if you chuck anything you're not sure about in with the false positives. It's not that Gmail is so much better, it's that they have to care less because everyone has to deal with their dominance on the market Edit: reading further > By February 2024, Gmail will start to require that bulk senders:…

> Users do not understand the spam button is meant for spam, not for anything they don't want to receive anymore

Users don't want to receive your god damned newsletter. Just stop using email as a marketing channel.

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