While not nearly as important, the idea that authors are real makes me immediately relate to my own experience that customers don't seem to understand that software is made by real people too. People with feelings, who are fallible. Several comments on blogs or reviews on the app store show to me that people don't feel they are being insulting or rude if they aren't facing the person they criticize. The more I wrote…
David Foster Wallace's take on this was that my own reality is so overpoweringly real, that it's hard to see you (or anyone else) as real. everything in my own immediate experience supports my deep belief that I am the absolute centre of the universe, the realest, most vivid and important person in existence. We rarely talk about this sort of natural, basic self-centredness, because it's so socially repulsive.... Oth…
I actually read to do this in some silly self-help book (Don't Sweat The Small Stuff, perhaps?) years ago. It's helped a lot.