When I, and Ron Johnson, still worked for Apple, he told a story that has stuck with me. As he told it, he was talking with the CEO of Williams Sonoma who was complaining about the difficulty of getting people to make return visits. "If you need a pot, you come in to the Williams Sonoma, buy a pot and leave. You don't come back unless you need another pot or something else for the kitchen...and how often is that?" Jo…
It didn't, though. Apple was circling the drain for many years until the iPod and iPhone saved them. At this point they've even taken "computer" out of their name.
I don't believe that there are many of Apple's decisions you can cherry pick and still arrive at the same Apple you have today. The "experience" at the Apple store is definitely one of the decisions that are inextricable from Apple's overall success.