Earlier quoted context omitted.
I disagree. Colocation isn't the competitive advantage for startups. Strong communication is. You can get part of this for 'free' if you shove everyone in a room. You can also get this if you invest in strong remote culture that encourages lots of remote collaboration. Source: I've been at a remote-first startup that is kicking ass over the last two years. In-office is available but remains entirely optional.
I'll concede this point - it is primarily about communication. In theory you can resolve this (I'm at a remote company now and think gathertown is a great tool for this), but the lift is high and I suspect the majority of remote companies are operating at a net negative vs. colocation because of this. Even with these tools, some natural amount of human communication/interaction is lost. It mostly hurts spontaneous co…
We have the pick of the best engineers from around the country (in some cases, world) because we pay bay area (startup adjusted) salaries regardless of where you live. The team is top notch - probably the best I’ve ever worked with.
So yeah - a cost to maintaining comms culture, but the payoff can be pretty nonlinear.