Earlier quoted context omitted.
(author here) I'm assuming because sync rights are complicated, and Epic didn't quite realise how complicated. But Songtradr literally does rights as its main business. So this would work like Epic outsourcing it to a specialist, with an extra step. I'm still boggling that Epic thought tiny independent record labels would be good for pressuring the union to stop. Tiny labels these days tend to be set up by musicians…
I think you're exactly right. Epic thought that buying a music company would let them acquire what they needed to do sync... but sync doesn't matter for Bandcamp, so it was hard for them to align. (while I work for SongTradr, I know nothing of the acquisition, so this is just speculation)
How sued would I get?