Google Research: If You Rank #1 Organically, Paid Search Doubles Your Clicks • Hacker News Board

Re: Google Research: If You Rank #1 Organically, Paid Search Doubles Your Clicks

#11

Post by aw3c2 » Wed, Mar 28, 2012, 2:10 PM UTC

seo blog/site spam.

Actual source is http://googleresearch.blogspot.de/2012/03/impact-of-organic-... (which sadly requires Javascript to even display anything). The actual research paper is available at http://research.google.com/pubs/pub37731.html

Re: Google Research: If You Rank #1 Organically, Paid Search Doubles Your Clicks

#12

Post by himanshuchanda » Wed, Mar 28, 2012, 2:51 PM UTC

PaulHoule wrote: post #7

It doesn't suprise me because I've been watching people do this for years. SEO and PPC aren't all that different when you get down to it. SEO might look like "free" traffic and it is if you have no competition, but it takes time and money to rank for a competitive topic. Writing good content costs money, and developing relationships with quality web sites that will make links takes time, which costs money. It takes r…

I agree with your view that for solid SEO foundation a company at times needs to invest its resources. However there is still a difference. - Even post huge investment you are not sure that you will get a preferred ranking on SERP - Also it takes time to reach the top. In case of PPC that time is less than a few minutes

I believe the reason PPC+SEO shines is because the first 2 things the user gets (Ad + 1st result of his search) both point in the same direction and this increases his confidence

Re: Google Research: If You Rank #1 Organically, Paid Search Doubles Your Clicks

#13

Post by jgarmon » Wed, Mar 28, 2012, 2:58 PM UTC

Far be it from me to impugn the credibility of researchers I don't know, but I have to think there's at least some confirmation bias at work when Google concludes that giving Google money for paid ads is a good thing.

Re: Google Research: If You Rank #1 Organically, Paid Search Doubles Your Clicks

#14

Post by Kiro » Wed, Mar 28, 2012, 3:41 PM UTC

"Most Of The Time, There Are No Organic Result On Page One"

Can someone explain this? I'm pretty sure it doesn't mean what I think it means.

Re: Google Research: If You Rank #1 Organically, Paid Search Doubles Your Clicks

#15

Post by jgarmon » Wed, Mar 28, 2012, 4:11 PM UTC

Kiro wrote: post #14

"Most Of The Time, There Are No Organic Result On Page One" Can someone explain this? I'm pretty sure it doesn't mean what I think it means.

I assume this statement means that the advertiser's site does not appear organically on the first page of search results. Thus, buying paid placement on the first page only produces one listing on the first page (the ad) rather than two or more (the ad and the organic search result).

Re: Google Research: If You Rank #1 Organically, Paid Search Doubles Your Clicks

#16

Post by sullivandanny » Wed, Mar 28, 2012, 5:04 PM UTC

aw3c2 wrote: post #11

seo blog/site spam. Actual source is http://googleresearch.blogspot.de/2012/03/impact-of-organic-... (which sadly requires Javascript to even display anything ). The actual research paper is available at http://research.google.com/pubs/pub37731.html

Why yes. If it's a site that writes about SEO, it must therefore be spam.

I mean, that's why Google briefed us about the research. Why they let us interview them on it. You know, question them about it, and why we quote them.

The "actual source" is effectively a Google press release, which our SEO blog/spam site did link to. The story that gives context about why they did more research.