In my opinion, Amazon needs to be split into at least 4 independent entities: - Online marketplace - Consumer products - Internet infrastructure - Delivery logistics Similar to the three-tier distribution system for beer in most states (a brewer cannot be a wholesaler or a retailer). This makes it easier for smaller players can compete with the big ones on quality at least, if not price or recognition. (Edit: format)
This seems like a bad example given how its arguably led to massive consolidation in beer