Merits of this specific case aside, I find it really interesting that the FTC is going after Amazon now. They have pretty limited resources (especially relative to a massive tech co which can pour money into litigation) and have to pick and choose their battles carefully... I have to admit I'm a little frustrated that they're choosing to go after Amazon, which yes, imo the case definitely has merits and they do shady…
See:
* FTC: https://www.ftc.gov/legal-library/browse/cases-proceedings