Earlier quoted context omitted.
If an applicant can’t take the time to write a cover letter — and by “cover letter” I just mean an email that’s says here’s who I am and here’s what I like/do — why should the person hiring take the time to read what the applicant has copied and pasted to countless other employers?
> and by “cover letter” I just mean an email that’s says here’s who I am and here’s what I like/do This makes it sound like it would be something that would be "copied and pasted to countless other employers", just like a resume often is. But your last point made it sound like the applicant should invest more of their time than that. Conventionally, a good cover letter will be, at least to a degree, bespoke for that…
Do you have anything to substantiate this claim?
I'm an employer and I read and respond to dozens of applications when I have an open position.
Usually when I receive an excellent application, the cover letter is roughly a paragraph in length. It isn't some lengthy, typeset file attachment with a mission statement or some other nonsense that would typically appear if you Googled "example cover letter".
My thoughts on ideal job applications closely mirror those described here[0].
[0]: https://signalvnoise.com/posts/1748-forget-the-resume-kill-o...