I think enshitification will be the word of the year this year
Like a politician shutting down thought and debate by simply labeling something "socialism", half the people using the word don't really know what it means, or at least, they don't know the original meaning. The word comes to be fake form of intellectual sophistication. A politician says the word and people think "oh, he knows the fancy word, he must be right", and thought ends, further discussion is difficult because nobody would dare speak in defense of something after it has been labeled. Just hearing the word raises certain peoples blood pressure 10 points and causes them to raise their voice.
And yet, I'm happy to see the good guys play psyops for a change. Like the world "socialism", "enshitification" will originally mean a specific social phenomenon, but most people will come to use it as a catch-all word for all bad corporate behavior and it will shut down thought and just hearing the world will rile people up to fight against the evil corporations. And I'm okay with that; words have power and, again, I'm glad to see words being invented to help the common people organize.