Live data from Hacker News

Amazon Prime Video content to start including ads next year

bbc.co.uk

1–10 of 335 posts

Re: Amazon Prime Video content to start including ads next year

#2
This is equivalent to shrinkflation: pay the same, get less. Streaming platforms want to retain most users, but also extract more value from them. Slowly a new threshold for what's "normal" is set, and perhaps then -more- adds can be added. There's no need to speculate where things go from there. Just look at where cable TV is.

Re: Amazon Prime Video content to start including ads next year

#4
post #2

This is equivalent to shrinkflation: pay the same, get less. Streaming platforms want to retain most users, but also extract more value from them. Slowly a new threshold for what's "normal" is set, and perhaps then -more- adds can be added. There's no need to speculate where things go from there. Just look at where cable TV is.

Let's coin a new term for this, "adflation".

Re: Amazon Prime Video content to start including ads next year

#6
post #4
post #2

This is equivalent to shrinkflation: pay the same, get less. Streaming platforms want to retain most users, but also extract more value from them. Slowly a new threshold for what's "normal" is set, and perhaps then -more- adds can be added. There's no need to speculate where things go from there. Just look at where cable TV is.

Let's coin a new term for this, "adflation".

Streaming just came full cycle to traditional TV broadcasting. An impressive feat of disrupting an industry right there.
Post reply on HN