Earlier quoted context omitted.
> Can the search result quality be quantified somehow? Encourage you to try it. I've repeated Scott Galloway's mantra that advertisement is a tax on America's poor and stupid. But I never quite clocked the cost of search ads. It might be solely due to that lack of scrolling through crud that makes Kagi seem much, much faster than Google or DuckDuckGo.
Advertising has always felt zero-sum to me. Like, I already want shoes, the ad isn’t going to wear holes in the soles of my old ones, the holes are there already, so the ad will just push me one way or another. So, I guess it is not just a tax on the poor and stupid. Everyone has to pay, company A buys ads, company B burns an equally large pile of money to cancel it out, and we’re just back where we started.
Disclosure: I work for Google, but not on ads.