Uh, cheating?
"Cheating - Know How to Fake Data
Awesome technique. The fastest function call is the one that doesn’t happen. When you have a monotonically increasing counter, like movie view counts or profile view counts, you could do a transaction every update. Or you could do a transaction every once in awhile and update by a random amount and as long as it changes from odd to even people would probably believe it’s real. Know how to fake data."
So all those people who buy views are kinda screwed now :-) I suspect this is a bad example. I HOPE this is a bad example, if only for the KONY2012 campaign :P