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Launch HN: Loops (YC W22) – Email for SaaS Companies

news.ycombinator.com

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Re: Launch HN: Loops (YC W22) – Email for SaaS Companies

#13

Post by candiddevmike »

Do you send emails directly or are you using a separate service like Mailgun? Do you provide dedicated IPs? How do you guarantee delivery and avoid being blacklisted?

FWIW, your service seems priced in a way that encourages spam (send unlimited emails to an address).

Re: Launch HN: Loops (YC W22) – Email for SaaS Companies

#15

Post by adamkaz »

candiddevmike wrote: post #13

Do you send emails directly or are you using a separate service like Mailgun? Do you provide dedicated IPs? How do you guarantee delivery and avoid being blacklisted? FWIW, your service seems priced in a way that encourages spam (send unlimited emails to an address).

Right now we're using AWS SES for our MTA. We've had a pretty great experience with them to date. We don't currently offer dedicated IPs but we likely will in the future. When we do, we want to make sure that customers have the required send volume to actually see a benefit from using one. I think a lot of services offer dedicated IPs too early as a panacea for increasing delivery rates. What we've noticed is that these initial IPs are warmed up so perform well, but over time, if the send volume is too low, it's reputation can atrophy.

We monitor our delivery platform wide and proactively contact customers if there are issues with their account.

As far as spam, yes, we allow you to contact within your own audience as much as you like but we do monitor this for abuse.

Re: Launch HN: Loops (YC W22) – Email for SaaS Companies

#16

Post by tikkun »

kareemm wrote: post #3

How are you different from other tools? Why would I switch?

I've used it (no affiliation to the company).

I like it because it's easy. I'm not sure what the alternatives are, but I have the sense they'd all be more complex and more annoying to use (even if they might be cheaper).

Re: Launch HN: Loops (YC W22) – Email for SaaS Companies

#18

Post by kevsim »

Congrats on the launch! For teams that are using something like customer.io, how does this fit into the picture? Is it a replacement or a companion?

And to nerd out a bit - how was working with Lexical? We chose Slate.js for our editor in Kitemaker.co but it's not as actively maintained as it once was.

Re: Launch HN: Loops (YC W22) – Email for SaaS Companies

#19

Post by pembrook »

Wondering how this differs from something like Customer.io or Userlist?

Have some friends also working in a somewhat adjacent space (Audienceful) so will be watching you guys closely.

But in general it seems email is pretty crowded these days and a lot of the sub-niches are also pretty crowded (eg. Klayvio in ecomm, Customer.io in Saas, Substack/ghost in newsletters, Convertkit for wordpress bloggers, etc).

And for the most part all these apps are just sending on the big API-based senders under the hood (Eg. Amazon SES or Sendgrid). Even the newcomer API-based senders like Resend are just a wrapper around Amazon SES. Which makes any claims around differentiated deliverability on any email platform dubious at best.

Is the plan to build your own sending infra long term?

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