YouTube has been doing this for a while.
If you’re just starting out and don’t qualify to become a “partner”, you can’t monetize your videos until you reach X amount of subscribers and Y amount of watch hours.
This doesn’t mean your videos won’t have ads on them. They most assuredly will have ads on them.
It just means that YouTube doesn’t consider you good enough to share the revenue with you.
Load of BS of course.
Either content is good enough to place ads on, revenue of which is shared, or your content isn’t good enough to place ads on.
Making profit over someone else’s content (however abhorrent the person might be) is just dirty imho.