Lichess is so fucking cool. It's easily one of my top inspirations for building a company "right." My favorite part of Lichess is their open financials. Check it out: https://docs.google.com/spreadsheets/d/1Si3PMUJGR9KrpE5lngSk... If you want to know the exact amount to donate to offset your gameplay - you can actually do that.
I love this part. In contrast, I barely watch Youtube, so getting premium doesn't make sense and I know that everytime I get an ad Google is getting less money than what I'd need to bid to skip the ad. I'd like to be able to have a money pool to outbid ads that would be shown to me and get a decent experience instead.
People use lots of arguments on why to block ads and not subscribe at the same time.