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California passes bill to make it easier to delete data from data brokers

latimes.com

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Re: California passes bill to make it easier to delete data from data brokers

#81

Post by jeffbee »

hollerith wrote: post #79

Might this law make it too risky for HN to continue its policy that comments are not editable or deletable after 2 hours unless the site owner / admin manually edits or deletes?

The regulation applies to data brokers, those without a direct relationship with the person in question, who sell information about that person to a third party. I don't see how that applies to a site like this one, where users have a direct relationship and the worthless accumulated corpus is freely available.

Re: California passes bill to make it easier to delete data from data brokers

#82

Post by doctorpangloss »

jeffbee wrote: post #80
notfried wrote: post #77

The article doesn't make opt-out very clear. If you submit a request and ask to opt out of future tracking, are the data brokers able to re-collect your data on the next day and keep/use/share it for 45 days till the next deletion cycle?

> after a consumer has submitted a deletion request and a data broker has deleted the consumer’s data pursuant to this section, the data broker shall delete all personal information of the consumer at least once every 45 days pursuant to this section unless the consumer requests otherwise https://leginfo.legislature.ca.gov/faces/codes_displaySectio... .

Well fortunately 45 days is within the time span of attributing a click (30 days) and with the best algorithms, you only need about 3 days of behavioral activity of each person to forecast LTV correctly on an aggregate of just dozens of people. So I can’t say this law will have a big impact on the industries that use this data (besides red tape).

Can’t really comment on how effective or ineffective it is for the consumer though.

Re: California passes bill to make it easier to delete data from data brokers

#83

Post by AdmiralAsshat »

This will be great! ...for California!

Anyone who thought that California's "Do Not Sell My Data" requirements would cause websites to tamp down on the data collection nationwide were sorely disappointed when sites simply implemented an IP Address check to only display the option if they were in California. Other states followed suit, and sites amended their logic to show the banner in California, Virginia, etc.

They are going to cling to data vacuuming for as wide and as long as they can.

Re: California passes bill to make it easier to delete data from data brokers

#86

Post by Simulacra »

Perhaps I'm a radical, but if you do not have a current ongoing direct relationship with the company, then that company should not be able to store and sell your private data. I realize this is probably very contrary to Silicon Valley business models, but I think the issue requires a hard line or else people will just violate it.

Re: California passes bill to make it easier to delete data from data brokers

#87

Post by LeifCarrotson »

AdmiralAsshat wrote: post #83

This will be great! ...for California! Anyone who thought that California's "Do Not Sell My Data" requirements would cause websites to tamp down on the data collection nationwide were sorely disappointed when sites simply implemented an IP Address check to only display the option if they were in California. Other states followed suit, and sites amended their logic to show the banner in California, Virginia, etc. They…

It's interesting how so many sites deployed cookie banners even if you weren't in the EU, but decided to only display this option if your IP address is located in California.

Yet another use case for VPNs...

Re: California passes bill to make it easier to delete data from data brokers

#88

Post by ceejayoz »

jeffbee wrote: post #81
hollerith wrote: post #79

Might this law make it too risky for HN to continue its policy that comments are not editable or deletable after 2 hours unless the site owner / admin manually edits or deletes?

The regulation applies to data brokers, those without a direct relationship with the person in question, who sell information about that person to a third party. I don't see how that applies to a site like this one, where users have a direct relationship and the worthless accumulated corpus is freely available.

The CCPA does grant a right to data deletion, but I'm not sure if YC technically counts under the 100k user / $25M revenue criteria.

Re: California passes bill to make it easier to delete data from data brokers

#89

Post by _8j50 »

The thing this and other privacy laws don't take into account is data derived or mined from the consumer data. Tech companies are smart enough to transform the data just enough to where deleting the original data will have no impact on monetization.

For example, any ML models trained on user data must be retrained when specific users' data is deleted.

Re: California passes bill to make it easier to delete data from data brokers

#90

Post by gagege »

So every 45 days, the CPPA will tell these companies to delete your data. I wonder how many people realize that that means the CPPA or these companies have to keep a record of some of your PII, so that they can look you up and delete you from the database. Maybe privacy conscious people are fine with the California government keeping their PII?
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