[flagged]
I know it's infuriating but that's how marketing works, and since they are a successful company, idk why they would stop using it. Just like some people say "RTX" instead of RayTracing now, it's quite a success for the company if it managed to replace a technical term in the mind of most consumers
Apple’s new Transformer-powered predictive text model
11–20 of 268 posts
Re: Apple’s new Transformer-powered predictive text model
#12[flagged]
I have no idea whether you really don’t know what “LLM” stands for or are just trolling. Not calling it an LLM actually is more honest marketing precisely because it’s small, and “transformer-based model” is a precise technical description that everybody with even superficial knowledge of the field understood immediately.
And I’m actually onboard with most of your other examples. I’d include “all-day battery life” as another empty marketing term that doesn’t really say much.
Re: Apple’s new Transformer-powered predictive text model
#13Re: Apple’s new Transformer-powered predictive text model
#14[flagged]
An LLM is a transformer model. That’s the standard, industry term. What are you going on about?
Nowhere does the press release say LLM. That's because it's not very large or smart and when compared to most LLMs' "intellectual" performance, it looks bad. By avoiding that term, they are successfully sidestepping an important aspect of the evaluation of this system in the eyes of many Apple fans.
Re: Apple’s new Transformer-powered predictive text model
#15[flagged]
> It's a small, fairly dumb LLM. I have no idea whether you really don’t know what “LLM” stands for or are just trolling. Not calling it an LLM actually is more honest marketing precisely because it’s small, and “transformer-based model” is a precise technical description that everybody with even superficial knowledge of the field understood immediately. And I’m actually onboard with most of your other examples. I’d…
Re: Apple’s new Transformer-powered predictive text model
#16[flagged]
This is the one case where the technical term and Apple’s marketing actually do happen to overlap! These are transformer models. Apple didn't invent them, but their description of them is technically accurate. “LLM” is the dumbed-down term for the masses, describing only the “what” but not the “how”.
Re: Apple’s new Transformer-powered predictive text model
#17Re: Apple’s new Transformer-powered predictive text model
#18I don't want better predictive text. I need better autocorrect. Something happened about 6 years ago where the quality of the autocorrect fell off the roof, and it's been absolutely terrible since then. I spend too much of my time fighting with either mispelling, flipping to the wrong word even though I spelled the word properly, etc. It has made typing on my iPhone an unpleasant experience and I need it to change. T…
Re: Apple’s new Transformer-powered predictive text model
#19Earlier quoted context omitted.
> It's a small, fairly dumb LLM. I have no idea whether you really don’t know what “LLM” stands for or are just trolling. Not calling it an LLM actually is more honest marketing precisely because it’s small, and “transformer-based model” is a precise technical description that everybody with even superficial knowledge of the field understood immediately. And I’m actually onboard with most of your other examples. I’d…
I know that LLM stands for large language model. It is still that type of model even though that final parameter count is not very large. They are deliberately avoid "LLM" because it doesn't compare favorably with most.
And a transformer model is a specific type of LLM. You could also build a language model using a RNN. There’s nothing deceptive here.