Earlier quoted context omitted.
Only if smaller sizes actually reduced people’s weight which seems unlikely.
Are you suggesting that people will simply buy more units, at a higher total price? That would be a novel result in economic history. Local taxes on soda in American cities have demonstrably lowered sales of those drinks, in those jurisdictions. Buyers are sensitive to price. In fact, demand for sugary drinks is highly elastic. A tax of just 1¢/oz in Oakland caused a 27% decline in sales, without countervailing incre…
Critically the biology around weight loss is complex but even with very intentional diet changes people rarely keep weight off long term.