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If you as a shopper can track the unit price of what you want to buy, does shrinkflation really matter? For example, if I want to buy a liter of soda, I'll buy a liter's worth regardless of whether the packaging is now smaller.
They don't let you buy 1/3rd of a bottle :(
If you as a shopper can track the unit price of what you want to buy, does shrinkflation really matter? For example, if I want to buy a liter of soda, I'll buy a liter's worth regardless of whether the packaging is now smaller.
Earlier quoted context omitted.
Rules and regulations should make it easier and always blaming the user is how you get into this type of mess.
No, the client being to lazy to make uninformed decisions him- or herself is the mess here. Most countries require a price per liter/per kilo anyway, so you always can compare. And if you can’t, more regulation won’t make that happen, either, see the failed "Nutri Score".
Its also in tiny 8 point font.
I wish UK supermarkets would do the same, but they are too cosy with the suppliers and the kickbacks
Large supermarkets (Carefour, Intermarche, Ahold Delhaize) bully back by designing their house brand products to look exactly like AAA brands. In France this had led to cat and mouse game changes to colour scheme and shape rebranding.
Shrinkflation stickers are yet another (pretty brilliant) move in the chess game. AAA brands spend fortunes in commercials to guide customers to their product in the supermarket only to have them change their mind last moment in favour of the lower priced freeloader copy-cat.
This is causing more package waste.
If you as a shopper can track the unit price of what you want to buy, does shrinkflation really matter? For example, if I want to buy a liter of soda, I'll buy a liter's worth regardless of whether the packaging is now smaller.
Box of crackers. Was 450g weight. Now same size box has 400g. Price is same.
People buy by the package, not the quantity in the package.
Earlier quoted context omitted.
Those brands are too popular that if you take them off the shelf, you are driving customers away from your store too.
Also, French supermarkets have a long history of bullying AAA labels, nudging customers to buy their "home label" copy cat alternatives instead.
If you as a shopper can track the unit price of what you want to buy, does shrinkflation really matter? For example, if I want to buy a liter of soda, I'll buy a liter's worth regardless of whether the packaging is now smaller.
Usually shrinkflation is more subtle, eg the same size bottle has a spacer on the bottom so it's the same size as the 1l bottle but only holds 900ml. No way to buy 1l at that point, and most people don't memorize the unit prices
If you as a shopper can track the unit price of what you want to buy, does shrinkflation really matter? For example, if I want to buy a liter of soda, I'll buy a liter's worth regardless of whether the packaging is now smaller.
Usually shrinkflation is more subtle, eg the same size bottle has a spacer on the bottom so it's the same size as the 1l bottle but only holds 900ml. No way to buy 1l at that point, and most people don't memorize the unit prices
Shrinkflation in regards to sugar drinks is oddly in the best interests of the state due to the incredible obesity crisis.