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Earlier quoted context omitted.
Every brand is doing this
On Reddit, someone said that even Carrefour is doing this with their own labeled products. Seems like just a negotiation tactic against their suppliers versus doing something pro-consumer.
For me this already solves the problem, because what I really care about isn’t whether I get 500g or 400g of coffee, I care about the real price compared to the other options on the shelf.
It got repealed in the 80s under pressure from manufacturing AND commercial lobbys.
I’ve been meaning to write to the manufacturer to ask if they’ve quietly changed their formulation to something more concentrated, though I have a pretty good idea of the canned response I'd receive.
This is great, shrinkflation is one of these disgusting practices that play on the human psyche to trick people. But also carrefour (and large retailers like them) are notorious for abusing their power when buying, and are a large part of the systemic problem. I don't know how much this is negotiating technique.
Does it matter if the customer benefits?
If they’re just wielding power over manufacturers, they also have the power to give into negotiations to remove the labels if manufacturers pay enough.
Which means it’s ultimately no longer about benefiting the customers, but squeezing as much as they can from manufacturers, and we end up with only get part of the truth.
This is such a good idea. I know that everyone in the Western World is told that they eat too much but people need to be able to buy food and eat it. And if the same packaging this week has 90% of what it had last week then then consumers are going to suffer. In the UK many people rely on Food banks and parents skip meals to feed their children. Cutting the amount of food in a package in a manner that is not even vis…
> Guigoz infant formula produced by Nestlé went from 900 grams (31.75 oz) to 830 grams, while Unilever’s Viennetta ice-cream cake shrank to 320 grams from 350 grams. I've always thought "from -> to" so I'm curious when people use "to Is it more common in the UK? Is there a name for this?
https://www.imf.org/en/Blogs/Articles/2023/06/26/europes-inf...
It’s incredible to me that MBAs are still able to pitch “what if we made the product deceptively smaller but charged the same price?”, and don’t get thrown out a window. As if that’s a novel sustainable long-term strategy in CPG.
Don't worry, in a few months they will make a package that says "Now with 20% more".