What a lovely way of saying that everyone who doesn't leave the platform is about to become a Ubisoft tier Developer filled with spyware. Burning even their users that don't quit the platform. How absolute this decimation of their user base will be is almost impressive in how destructive this move has been. I almost have to commend it's comprehensiveness.
Unity is offering a runtime fee waiver if you switch to LevelPlay
41–50 of 185 posts
Re: Unity is offering a runtime fee waiver if you switch to LevelPlay
#42Earlier quoted context omitted.
There's just no way this change is actually gonna happen. Many prominent indie developers have already announced they'll be switching away from Unity for future projects, and you have to think that larger studios are drawing the same conclusions. The ship is sinking. Unity will retract this. Switch to revenue share or whatever. They'll eat a huge loss of trust because of this idiocy, but they'll remain a relevant gam…
> but they'll remain a relevant game engine For a little while. The problem is that Unity is a public company, merged with a malware company, and (currently) headed by somebody with no understanding of their own customers. But nobody looking to make games right now is going to start using Unity. Many indie developers are going to transition off, and the major players who still use it are likely going to find that Uni…
I'm not a gamedev, but I am hoping one of the actionable things from this situation is a call to action from the gaming community to put together more open-source game engine platforms, and for them to be more easily sharable.
I am sure there are reasons this is difficult, but with so many industries built on open-source compliant tools, gamedev feels like a no-brainer for it as well.
Re: Unity is offering a runtime fee waiver if you switch to LevelPlay
#43This really does seem like Unity is destroying their business for pennies. Mobile game display ads seem like a very, very low value business to be in and I would imagine rates are going down all the time. Unity may manage to wipe out AppLovin by burning down the rest of their business, but winning king-of-the-hill on top a pile of ashes does not seem to be a high value position. Edit: It's as if Unreal wants to be ki…
I'm not an industry expert (mobile gaming) but currently (14/09/2023) App Lovin (NASDAQ:APP) is worth more than Unity (NYSE:U) and they make twice as much in revenue with a higher profit margin (less negative).
Its seems like advertising is where its at with mobile gaming and I don't why that will change anytime soon.
Re: Unity is offering a runtime fee waiver if you switch to LevelPlay
#44Wondering if Microsoft shouldn't have bought Unity, It could have made sense, because of its focus on developer, because of its interests in gaming and because it's a huge showcase for C# and .Net as many of the features of unity could have been folded into regular .Net or there could have been an opportunity to have a '.GameNet' version, maybe.
I guess this could also be a play to make Microsoft interested in buying them out when money crisis hit.
But I don't know, it could just be an ordinary bad bussiness decision
Re: Unity is offering a runtime fee waiver if you switch to LevelPlay
#45Wondering if Microsoft shouldn't have bought Unity, It could have made sense, because of its focus on developer, because of its interests in gaming and because it's a huge showcase for C# and .Net as many of the features of unity could have been folded into regular .Net or there could have been an opportunity to have a '.GameNet' version, maybe.
They really want to but Lina Khan will blow up the acquisition before the ink even has a chance to dry.
Especially after the bruising FTC for from the Activision fight. Unlike Activision, the FTC actually has a case here.
Re: Unity is offering a runtime fee waiver if you switch to LevelPlay
#46That seems like monopolistic behavior on Unity's part. Wouldn't this action run afoul of antitrust laws?
30% market share is not a monopoly
Re: Unity is offering a runtime fee waiver if you switch to LevelPlay
#47This really does seem like Unity is destroying their business for pennies. Mobile game display ads seem like a very, very low value business to be in and I would imagine rates are going down all the time. Unity may manage to wipe out AppLovin by burning down the rest of their business, but winning king-of-the-hill on top a pile of ashes does not seem to be a high value position. Edit: It's as if Unreal wants to be ki…
> Mobile game display ads seem like a very, very low value business to be in Might be much less prestigious than selling games that aren't predatory, but Unity does in fact make a lot more money from selling ads in mobile games than licensing and by a very wide margin. The sad truth is that for every "real gamer", there are 10+ regular mom and pop playing candy crush and buying boosts every other day. > Create Soluti…
So Unity is a digital ad company that gives away a game engine, or sells it at a loss, as a way to sell ads targeted based on what they know about the people playing the game. Ad revenue is in decline across the whole industry, so now Unity is looking to get a bigger slice of the pie by displacing AppLovin as the data harvester/ad provider
Aside: I wonder how much user data Unity-based games harvest from mobile devices. This may shed some much-needed light on privacy, advertising and mobile games.
Re: Unity is offering a runtime fee waiver if you switch to LevelPlay
#48That seems like monopolistic behavior on Unity's part. Wouldn't this action run afoul of antitrust laws?
Typically antitrust laws apply to a company using a monopoly in one industry to behave anti-competitively in another. Unity is behaving terribly, but they aren't a monopoly, and this isn't really even anti-competitive, it's just shitty. There's a greater case that they aren't properly representing the fiduciary interests of their shareholders.
Re: Unity is offering a runtime fee waiver if you switch to LevelPlay
#49Wondering if Microsoft shouldn't have bought Unity, It could have made sense, because of its focus on developer, because of its interests in gaming and because it's a huge showcase for C# and .Net as many of the features of unity could have been folded into regular .Net or there could have been an opportunity to have a '.GameNet' version, maybe.
~Microsoft already has XBox, and CryEngine is also C#/.NET.~
see reply comment
Re: Unity is offering a runtime fee waiver if you switch to LevelPlay
#50You can almost hear the lawsuits being prepared