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“The intent of the Topics API is to provide callers (including third-party ad-tech or advertising providers on the page that run script) with coarse-grained advertising topics that the page visitor might currently be interested in.”
https://github.com/patcg-individual-drafts/topics#the-api-an...
Earlier quoted context omitted.
Amazon still re-shows toaster ads when they know for certain you've bought one. Maybe the likelihood you're buying one for someone else as a gift is higher than their guess of what else you might buy?
It doesn't make much sense in case of a toaster, but if you bought a pen (or socks, SSDs, lightbulbs, etc.), you may buy some more after you tried it and liked it, or maybe you will try another brand.
If I disable this feature, will ads target me with the old cookie methods?
https://getfirefox.com
will happily pay any eventual battery price on the laptop
If I disable this feature, will ads target me with the old cookie methods?
Yes. They will also do so if you keep the feature on. Third-party cookies in Chrome won't be blocked for the near-term future at least. Unless you switch browsers - e.g. Firefox has blocked third-party cookies for a while now.
*If* this lets chrome remove third-party cookies, doesn't it effectively increase your privacy by putting that tracking data on the user's machine instead of having random third-parties involved in every page load to harvest that tracking info?
I understand that you can currently turn off third-party cookies, but a bunch of the internet breaks if you do that. If chrome is able to turn off third-party cookies for a large swathe of people, I expect that most sites will be forced to make themselves work without third-party cookies.
I don't know a huge amount about it, but naively I'd rather have my machine present this kind of data than have a network of unknown third-parties collaborate by sharing bits about me to build a profile.
Earlier quoted context omitted.
Maybe, but I'll suggest an alternative view that's probably unpopular: big ad companies walk a fine line between what knowledge they can share even from _inside_ the same company. Ad sellers cannot have perfect information for probably several reasons: auditing, privacy, safety, and legal. Evidence of this is that ads are reported as being encrypted between business units (e.g. if you work on ranking product listings…
I see language in Amazon's ad seller pages like: "We will always automatically exclude recent past purchasers of your promoted products." So there's some notion of this data being available, at least internally.
> Tracking technology can arguably benefit us as well. For example, it could be helpful if an online store reminds you every three months you need a new toothbrush, or that this time last year you bought a birthday card for your mum. fuck off
Online stores can (and do) remind us about this stuff via email. No third-party tracking cookies needed – you're already a customer of theirs. If they want to get in touch, they already know your order history and contact details.
Or, you know, we can add our own reminders to a personal calendar.
> Tracking technology can arguably benefit us as well. For example, it could be helpful if an online store reminds you every three months you need a new toothbrush, or that this time last year you bought a birthday card for your mum. fuck off
> Offloading cognitive effort, such as reminders like these, is a great way automation can assist humanity.
Does that pass for journalism? I really don't want to read the rest of the article.
Can anyone explain to me why this is worse than third-party cookies? *If* this lets chrome remove third-party cookies, doesn't it effectively increase your privacy by putting that tracking data on the user's machine instead of having random third-parties involved in every page load to harvest that tracking info? I understand that you can currently turn off third-party cookies, but a bunch of the internet breaks if yo…
not really, no. From my experience most stuff works fine (the thing that breaks websites the most is webgl and even then, only the few websites that really need it use it)