Google Chrome just rolled out a new way to track you and serve ads
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Google Chrome just rolled out a new way to track you and serve ads
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Re: Google Chrome just rolled out a new way to track you and serve ads
#2> Additionally, there are features such as Protected Audience that can serve you ads for “remarketing” (for example, Chrome tracked you visiting a listing for a toaster, so now you will get ads for toasters elsewhere), and Attribution Reporting, that gathers data on ad clicks.
Why is this actually effective? When you bought a toaster (which is a likely reason why you visited the listing), why would ads for other toasters still be relevant?
Re: Google Chrome just rolled out a new way to track you and serve ads
#3> Additionally, there are features such as Protected Audience that can serve you ads for “remarketing” (for example, Chrome tracked you visiting a listing for a toaster, so now you will get ads for toasters elsewhere), and Attribution Reporting, that gathers data on ad clicks. Why is this actually effective? When you bought a toaster (which is a likely reason why you visited the listing), why would ads for other toas…
This is already a solved problem, you can exclude audience based on purchase.
Re: Google Chrome just rolled out a new way to track you and serve ads
#4> Additionally, there are features such as Protected Audience that can serve you ads for “remarketing” (for example, Chrome tracked you visiting a listing for a toaster, so now you will get ads for toasters elsewhere), and Attribution Reporting, that gathers data on ad clicks. Why is this actually effective? When you bought a toaster (which is a likely reason why you visited the listing), why would ads for other toas…
you could still return it when you see a better toaster on an ad. It's probably a stronger signal than what they could otherwise get
Re: Google Chrome just rolled out a new way to track you and serve ads
#5> Additionally, there are features such as Protected Audience that can serve you ads for “remarketing” (for example, Chrome tracked you visiting a listing for a toaster, so now you will get ads for toasters elsewhere), and Attribution Reporting, that gathers data on ad clicks. Why is this actually effective? When you bought a toaster (which is a likely reason why you visited the listing), why would ads for other toas…
Because they don't know if you bought it or not. They are gambling that you didn't and are trying to capture a sale for the ad buyer. Presumably that is somewhat effective since it's so common.
Re: Google Chrome just rolled out a new way to track you and serve ads
#6> Additionally, there are features such as Protected Audience that can serve you ads for “remarketing” (for example, Chrome tracked you visiting a listing for a toaster, so now you will get ads for toasters elsewhere), and Attribution Reporting, that gathers data on ad clicks. Why is this actually effective? When you bought a toaster (which is a likely reason why you visited the listing), why would ads for other toas…
Because they don't know if you bought it or not. They are gambling that you didn't and are trying to capture a sale for the ad buyer. Presumably that is somewhat effective since it's so common.
Amazon still re-shows toaster ads when they know for certain you've bought one. Maybe the likelihood you're buying one for someone else as a gift is higher than their guess of what else you might buy?
Re: Google Chrome just rolled out a new way to track you and serve ads
#7Earlier quoted context omitted.
Because they don't know if you bought it or not. They are gambling that you didn't and are trying to capture a sale for the ad buyer. Presumably that is somewhat effective since it's so common.
Amazon still re-shows toaster ads when they know for certain you've bought one. Maybe the likelihood you're buying one for someone else as a gift is higher than their guess of what else you might buy?
Some items on amazon shows on a "buy it again" list, I've some appliances appear there after a couple of years...
Re: Google Chrome just rolled out a new way to track you and serve ads
#8Earlier quoted context omitted.
Because they don't know if you bought it or not. They are gambling that you didn't and are trying to capture a sale for the ad buyer. Presumably that is somewhat effective since it's so common.
Amazon still re-shows toaster ads when they know for certain you've bought one. Maybe the likelihood you're buying one for someone else as a gift is higher than their guess of what else you might buy?
I’ve always thought it was because you’re more likely that you’ll buy another toaster than something in any other individual category. More likely that your next purchase will be another toaster than a pitchfork, for example. Still stupid though.
Re: Google Chrome just rolled out a new way to track you and serve ads
#9> Additionally, there are features such as Protected Audience that can serve you ads for “remarketing” (for example, Chrome tracked you visiting a listing for a toaster, so now you will get ads for toasters elsewhere), and Attribution Reporting, that gathers data on ad clicks. Why is this actually effective? When you bought a toaster (which is a likely reason why you visited the listing), why would ads for other toas…
Let's take the toaster out of context here and then if that's just a "product" and the brands/governments want you to purchase it frequently that's why.
Re: Google Chrome just rolled out a new way to track you and serve ads
#10> Additionally, there are features such as Protected Audience that can serve you ads for “remarketing” (for example, Chrome tracked you visiting a listing for a toaster, so now you will get ads for toasters elsewhere), and Attribution Reporting, that gathers data on ad clicks. Why is this actually effective? When you bought a toaster (which is a likely reason why you visited the listing), why would ads for other toas…
They think you are in ‘research’ mode - so you are more likely to be looking at the various toasters in the market, reviews etc.
I expect most people research before buying a specific toaster.