I wonder if ping could be abused to send short messages for p2p networking over UDP without a central server to handle NAT busting. Looks like someone figured the message part out: https://stackoverflow.com/questions/31857419/how-to-send-a-m... Unfortunately ping is handled by the OS so apps on the peer IPs wouldn't be able to read the messages. I wonder if it's time to provide hooks to some of these services in user…
But I have seen data exfiltration strategies and other communication that uses ping! Nowadays I think it would be nearly impossible for p2p because most firewall default configs will silently drop all ICMP, including pings.