Earlier quoted context omitted.
I sat with the Flexport logistics teams for months on end. I watched them move hundreds of shipments. Maybe they concealed all the secret sauce for when I got up to the go the bathroom but nothing I saw was particularly notable. They had rules like "make sure the ISV is filed at least 3 days before expected arrival" and "if the origin agent hasn't picked up the can after more than 2 days, call Joe at the destination…
Then why has it not yet been done? Has God touched Flexport on the shoulder and said "We deem Ye worthy to redeem the freight forwarding industry?" It seems to me that if it's so easy as you describe, and yet it hasn't been done, than maybe it's not so easy after all. Perhaps not impossible. Perhaps doable. But perhaps not that easy. People who work in the industry are not stupid. They don't want to do unnecessary bu…
But I wonder if Flexport has achieved market saturation for the easy-to-automate work, and doesn’t yet have a compelling offering for companies with more complex logistics needs.