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Diamond prices are in free fall in one key corner of the market

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Re: Diamond prices are in free fall in one key corner of the market

#5
It's crazy to prefer a natural diamond for anything other than a collectors' item. It's not about being 'cheap' - whatever your budget is, if you're picking an engagement ring say, why not get a technically superior (or larger) stone for the same price tag?

Re: Diamond prices are in free fall in one key corner of the market

#7
De Beers basically controls the whole diamond market. They make it almost impossible to resell them and strictly control the supply. They were also responsible (via advertising agency N. W. Ayer) for the idea that diamonds should be used in engagement rings in 1938-1941.

This write-up from The Atlantic from 1982 explains the situation well. [1]

Not sad to see the cartel taking an L.

[1] https://www.theatlantic.com/magazine/archive/1982/02/have-yo...

Re: Diamond prices are in free fall in one key corner of the market

#8
post #5

It's crazy to prefer a natural diamond for anything other than a collectors' item. It's not about being 'cheap' - whatever your budget is, if you're picking an engagement ring say, why not get a technically superior (or larger) stone for the same price tag?

I pitched this to my wife a few years back. She insisted she’d rather have a smaller natural diamond. It makes no sense to me. Shiny carbon is shiny carbon to me. There’s no real logic in it. But given it’s a status symbol that derives its value from its rareness, I suppose it’s no different than a Luis Vutton or a Rolex. It’s not about the function, it’s about the fact that you can afford one. I hate that mentality, I refuse to buy anything like that for myself.

Re: Diamond prices are in free fall in one key corner of the market

#9

Frankly I'm amazed it took this long for people to realize diamond isn't that special a material, at least considering how easy it is to make.

Not just that, even natural diamonds just aren't that rare.

This is what happens when one company corners a market, and controls supply and marketing.

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