Kind of sad. I mean, congratulations to OMGPOP, but I'd really like to see a decent competitor to Zynga out there. Their games are slow, buggy and overly instrusive, but no other company has the kind of traction they do. OMGPOP could have taken the hard route and built themselves up from the success of Draw Something. Oh well.
The hard route? OMGPOP was incorporated in 2006, Zynga in 2007. They've been trying their hand at online games for a while now. This isn't an overnight success.
They went in a new direction and it paid off. I would have been interested to see them try to go further with it.