I think this is an eternal cycle. Maybe related to what has been called "enshittification", but not the same: Users will flock to a platform, make it their own. The platform will grow. Then the advertisers, professionals, and hucksters will swoop in, do their thing, and slowly overshadow the old "normal" users. Then old users will leave, leaving a wasteland of ads and glossy shiny. I'd like to call it "glossification…
It’s not advertisers that keeps users from posting. Plenty of people doom scroll on Facebook and instagram. ads hasn’t scared users away all that much. It’s that the platforms have been invaded by professionals coupled with an expanded “suggested for you” posts with a little bit of platforms pushing users to grow their graphs endlessly. This creates a combination where posting isn’t really for your friends, it’s for…
And of course, there'll always be a segment that never gets to that realization, keeping the corpse animated.