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Aziz Ansari releases DRM-free standup special for $5

azizansari.com

61–70 of 144 posts

Re: Aziz Ansari releases DRM-free standup special for $5

#61
post #42

From the confirmation e-mail: "OH SHIITTTT!!!! Thanks for buying my new comedy special!!! THAT $5 IS MINE SON. Just kidding, but seriously it is."

The profanity in the order form was refreshing as well:

"Confirm email (Don't Fuck This Up)"

I'm guessing they didn't AB Test profane and clean copy on the forms.

Re: Aziz Ansari releases DRM-free standup special for $5

#63
post #7

It's interesting that all this has come from comedians. Perhaps not surprising, given that TV shows are owned by networks, and bands are largely indebted to record labels- I never thought about it before, but a comedian is far more of a "free agent" than anyone else- for instance, Aziz is one of the main stars in a hit NBC comedy (well, as much of a hit as NBC gets these days), but he's free to do stuff like this as…

Aziz also go his start on the Internet (YouTube), which may play into this.

Re: Aziz Ansari releases DRM-free standup special for $5

#64
post #22
post #17

Earlier quoted context omitted.

I highly doubt that Louis CK is the most popular working comedian. He seems really underrated, in my experience. Either way, I bought that show and loved it, probably will get this too.

Considering he sold 200,000 copies of his video in 12 days, I would say he's pretty popular.

That also made some pretty big waves for the method of sale rather than it being Louie CK. I bet he got a lot of extra traction from that alone.

Re: Aziz Ansari releases DRM-free standup special for $5

#65

This is the model of new media for any type of artist. Create enough value that you establish yourself as an expert in whatever your art is and then exploit secondary pursuits. I constantly refer back to Diddy getting famous with music, but also establishing himself as a partying/lifestyle expert and then making a killing on Ciroc. 50 cent did it with vitamin water and fitness, Athletes do it with endorsements. It is…

>>>It is the Tony Robbins model. His books didn't make him rich but they allowed him to charge 500k a speaking gig. And Robbins failed with Breakthrough on NBC. So not all success is guaranteed even when it seems to be.

Agreed that success is not guaranteed. The other two factors are context and success expectation. You can't win NBA MVP and expect to successfully go and sell cookware (unless you are known for being a cook outside of the league) it is not what people trust you for. You also need to look at the size of the audience of your accepted expertise. Tony Robbins is known, but apparently not enough to float a primetime television show.

Re: Aziz Ansari releases DRM-free standup special for $5

#66

Earlier quoted context omitted.

So can any payment processor, direct or third party. Right up to the top, with Visa and MasterCard declining to process for Wikileaks. Your point?

Wikileaks is not content. That's more political than anything else, with the Patriot Act used to threaten the processors.

Sounds like a good idea, lets stop all transactions going to any organization that might have political goals.

Re: Aziz Ansari releases DRM-free standup special for $5

#67
post #42

From the confirmation e-mail: "OH SHIITTTT!!!! Thanks for buying my new comedy special!!! THAT $5 IS MINE SON. Just kidding, but seriously it is."

The profanity in the order form was refreshing as well: "Confirm email (Don't Fuck This Up)" I'm guessing they didn't AB Test profane and clean copy on the forms.

I'm also guessing that someone offended by the profanity would likely not be a happy customer. Which highlights an interesting potential limit of A/B testing for conversions. It may take some time after the point of sale to determine whether you've created a happy (and therefor loyal, returning) customer or not. So imagine in this case that profanity is likely to turn away 2 customers but presence of profanity will tilt 1 additional conversion -- so overall conversion rate of non-profane form could be better (2 vs 1 on some margin). But what if the non-profane converts are ultimately dissatisfied with the product whereas the the profane convert is likely to be happy? Perhaps the long term relationship with the latter customer is worth more than the two unhappy customers, even though a naive A/B test would push you to limit profanity for the short term conversion benefit.

Re: Aziz Ansari releases DRM-free standup special for $5

#69
post #19

Earlier quoted context omitted.

It has begun quite a while ago with podcasts. Adam Carolla runs a whole podcast production shop in addition to his own hugely popular show and even some spin-offs, then there's the Nerdist (same thing), Joe Rogan has a popular show, Doug Benson, Bill Burr and many others. Comedians just seem more... entrepreneurial. It would be interesting whether it's because there's less structure (existing or required) in the come…

There's probably a lot to be said for comedians generally acting alone or in pairs. Even when you get a group of four together you're considerably less flexible.

I did stand-up comedy for a while. Allow me to offer my own experience about the entrepreneurial streak you're seeing from the comedy sector:

1. As a comedian, you have no choice BUT to get creative. Nobody is going to give you stage time as a no-name comic so your choices are either (booked) open mics or starting your own show.

2. There isn't an "agent" culture for comics like there is for bands or actors. You write your own material. You're alone on stage. You're alone every step of the way.

3. The money stinks as a comic. I can remember being paid for a show in food. FOOD. And there were limits on what I could order. At a mexican restaurant. Since there isn't a lot of money in comedy shows, every dollar you spend on getting to/from a show or paid to someone to help you book a show is almost a eat-or-pay-rent type of decision. If you go to a comedy show, buy a CD from the comic after the show. It's likely that 5 CD's sold puts more money in the pocket of the comic than whatever they earned from the club.

4. Finding another comic to share expenses is almost a losing proposition from the start. Unless you're on stage together as part of an act, it's impossible. Only headline acts can bring their own opener/feature and you aren't a headline act.

SO, to sum up, the money stinks in comedy, you can't easily achieve scale, and you need to be your own writer/agent/booker/show-runner to make a living.

Re: Aziz Ansari releases DRM-free standup special for $5

#70

Earlier quoted context omitted.

Why should a comedian have to submit to a behemoth like writers do? To get on iPad or Kindle or Nook, you have to go through their stores and risk rejection or wind up giving them 30% (a fee I do not think is in any way justified just for hosting; they damn well can't market anything, just provide one listing out of jillions). I say more power to the comedians. Submit to no one, share with no one. I wish writers coul…

If you set your video to unlisted on youtube (only those with links can see it), then setup a paypal/google wallet account that automatically mails the link when someone pays you. Then all you'll be paying for is the paypal/google wallet fee. Wouldn't have a sexy landing page. But would also save ~ $200k (how much Loius CK said he payed for his website).

But once that link is online, anyone can reach to it. Even the people who didn't pay for it. Correct me if I'm wrong. They need a link generator for every payment. Or have the video show up in my not yet developed "Paid Videos" section on my youtube profile.
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