COVID19 literally killed people I knew because they were too stupid to mask up and/or vaccinate people.
Truths matter. And the others who survived it are physically weaker (worse breathing) and have seemingly permanently lost their smell.
So yes, truths matter. Those who follow falsehoods will lead themselves (and their kin) into the depths of despair. While cheering and falsely claiming victory because victory/feeling good about their decisions is more important to truths to them.
That's... fine. Darwin's law will deal with them over time. But I'll stay on the side of truth thanks very much.
--------------
I'm also in the business of programming, which is largely in the business of truths. Is X easier than Y? Do people prefer X or Y? Is X a better design than Y? Etc. etc.
You can't fundamentally alter ground truths, no matter how much money you throw into reputation. Eventually, the truth wins out as the money runs out. Seeking truth first leads to being correct over the long term, as the untruthful die out and/or fail in their projects.
Don't lose sight of the truth. There's objective truths that people have been failing to accept very recently.
Editors who care about the objective truth and seek it (however flawed our seeking of the truth is), is going to over the long term, reach the truth faster. Of course, broken clocks are occasionally correct (possibly more correct) than the truthseekers. But I've got more confidence in some communities than others.
I also recognize that truthseekers are _NOT_ as popular as I once thought, and that we have a need to create curated communities where truth-seeking is favored over popularity-machines that Twitter and/or Reddit prefers to generate. (likely due to advertising revenue. Youtube and TikTok seem to be falling into the same trap).