Show HN: Just launched our landing page, looking for constructive feedback. • Hacker News Board

Post by tstegart » Tue, Mar 20, 2012, 2:31 PM UTC

rvcamo wrote: post #13

tstegart wrote: post #12

Earlier quoted context omitted.

I agree, although it seems there is a weird mix of copy appealing to beginners and then a bit of copy geared towards power users. Its a bit of a disconnect.

The thing is, it's both. Our goal is to provide a free platform for non-typical users who are just starting to understand the power and influence of social media. These people are average joes. Small business owners between the ages of 30-60. Because social media changes so much on a monthly basis it's hard for them to keep up. Youtube videos are outdated, and social media consultants are essentially snake oil salesm…

I think you can pursue those two goals, its just the copy that needs a little work. A user coming to your page is going to know which bucket they fit into (pro or newbie). If a pro user comes and sees "learn how to sign up for Twitter" then they might leave before fully investigating because they think the site is obviously not for them. I would take out that line for sure.

An idea might be to segment your users up front. So the front page would say something like "Our service can help anyone interested in social media, from small business just learning how to use social media effectively to power users looking to gauge influence, find optimal posting times and understanding customized analytics."

Then the newbies get sent in one direction with a button "I'm new to this, tell me more about social media"

and the pro users get sent in another "I'm pro user, tell me more about how you can help me"