Live data from Hacker News

Show HN: Just launched our landing page, looking for constructive feedback.

kuhcoon.com

11–20 of 21 posts

Re: Show HN: Just launched our landing page, looking for constructive feedback.

#12
post #9

The tool seems geared towards beginners, but there are very few beginners that would be exposed to it naturally without some kind of super value add that experienced tweeters would find useful. I would refocus the marketing, branding, and product towards them so that they start sharing how useful the service is (for more powerful features) and keep the beginner stuff for when actual beginners find out about it.

I agree, although it seems there is a weird mix of copy appealing to beginners and then a bit of copy geared towards power users. Its a bit of a disconnect.

Re: Show HN: Just launched our landing page, looking for constructive feedback.

#13
post #9

The tool seems geared towards beginners, but there are very few beginners that would be exposed to it naturally without some kind of super value add that experienced tweeters would find useful. I would refocus the marketing, branding, and product towards them so that they start sharing how useful the service is (for more powerful features) and keep the beginner stuff for when actual beginners find out about it.

I agree, although it seems there is a weird mix of copy appealing to beginners and then a bit of copy geared towards power users. Its a bit of a disconnect.

The thing is, it's both.

Our goal is to provide a free platform for non-typical users who are just starting to understand the power and influence of social media. These people are average joes. Small business owners between the ages of 30-60. Because social media changes so much on a monthly basis it's hard for them to keep up. Youtube videos are outdated, and social media consultants are essentially snake oil salesmen charging hundreds of dollars to create a basic Facebook and Twitter page for the business owner.

On the other end we have our Pro tool. This tool will be a powerful marketing tool for social media community managers and enterprise marketing teams. We plan on utilizing the data from our free users to offer optimal posting times, key words, phrases,customized analytics, and targeted marketing on an enterprise level.

Re: Show HN: Just launched our landing page, looking for constructive feedback.

#14
post #13

Earlier quoted context omitted.

I agree, although it seems there is a weird mix of copy appealing to beginners and then a bit of copy geared towards power users. Its a bit of a disconnect.

The thing is, it's both. Our goal is to provide a free platform for non-typical users who are just starting to understand the power and influence of social media. These people are average joes. Small business owners between the ages of 30-60. Because social media changes so much on a monthly basis it's hard for them to keep up. Youtube videos are outdated, and social media consultants are essentially snake oil salesm…

Usually the free product gives you a taste of the premium one. It sounds like your idea for a free product is totally different (if I'm understanding your point correctly). Something to consider..

I do like the idea of a codecademy for social media as a way to generate future paid users, you just may need to reconfigure the flow. The social media tutorial piece of this is great for buzz, but ultimately it sounds like your main product is the one for community managers, and those are the people who will bounce the second they think your site is going to teach them how to create a twitter account.

Re: Show HN: Just launched our landing page, looking for constructive feedback.

#15
post #14
post #13

Earlier quoted context omitted.

The thing is, it's both. Our goal is to provide a free platform for non-typical users who are just starting to understand the power and influence of social media. These people are average joes. Small business owners between the ages of 30-60. Because social media changes so much on a monthly basis it's hard for them to keep up. Youtube videos are outdated, and social media consultants are essentially snake oil salesm…

Usually the free product gives you a taste of the premium one. It sounds like your idea for a free product is totally different (if I'm understanding your point correctly). Something to consider.. I do like the idea of a codecademy for social media as a way to generate future paid users, you just may need to reconfigure the flow. The social media tutorial piece of this is great for buzz, but ultimately it sounds like…

Well it's not just codecademy for social media. The lessons aren't the main aspect of the platform, just a really cool free feature we offer.

Look at it this way: Facebook rolls out new product updates all the time. Where do you go if you are a non-tech savvy person to learn how to use these new features? If you're non-tech savvy you won't be reading mashable or hacker news.

The lessons are just a cool way to entice our free userbase into using the platform. The actual platform itself is meant to be considered an all-in-one tool that recommends new people to follow, offers insight and feedback on content the user is publishing, and also has an awesome free database of knowledge for reference.

Essentially the free tool is a dumbed down version of the Pro tool. This will make a lot more sense when we go live with our 2nd round of beta testing in April. We could use all of the feedback we can get, so signup for our beta and we'd be glad to take your input. We are finishing up iteration on our first beta test now and will be ready to go in mid April.

Thanks for the feedback!

Re: Show HN: Just launched our landing page, looking for constructive feedback.

#16
Other people have commented on highlighting the call to action, so I'll try to give some design feedback if you're up for it.

The monotone greyscale makes it difficult for me to get a sense of the page hierarchy. Instead of seeing 4 distinct horizontal stripes on the page I see a lot of floating objects on a grey background. For me that translates to a sense of busyness and I don't know where to look.

I think just a few tweaks with colors and contrast would go a long way. One option would be to darken the top nav and third row (the 50/50 split) while lightening the video stripe. You could probably also get rid of the tagline stripe and just go straight to the footer. The increase contrast would put the focus on the video strip and de-clutter the page. My two cents.

Also, why do I need to click the video twice (once to load popup, once to start it) for it to play?

Re: Show HN: Just launched our landing page, looking for constructive feedback.

#17
ivyirwin's comment is pretty spot on. His points about having to click the video twice and there not being enough contrast were something that jumped out at me too.

I think the second block (the one with the three features, button and video) needs to be emphasized. Instead of being overshadowed by the top nav and the content below, it should be the opposite. Make the font size for the features bigger and change the icons to something more relevant (I would not necessarily associate those icons to those ideas by themselves). And, as mentioned before, the video should play once the play button is clicked.

Another thing that caught my attention is the difference in font sizes and how they don't necessarily make sense. Your headlines are smaller than the nav text which doesn't make sense in theory. I'm guessing you want people to check out the links in the nav but as mentioned before, contrast will do the trick. Also, you use two sans-serifs and I don't see the purpose in doing that.

The "What can Kuhcoon do for you" section needs a lot more whitespace and that headline needs to be bigger and clearer. Also, you should make both of those clients section entirely click-able, I think.

Finally, I get the image and the "Transforming everyone into social media butterflies!" text but somehow that whole block seems out of place: it might be an issue with the shadow above and the fact that a lot of the colors on the page are very similar.

Re: Show HN: Just launched our landing page, looking for constructive feedback.

#18
Business Guy/Director of Marketing here.

I LOVE THIS… OR WHAT IT COULD BE.

If you had a method of creating a company account and sending out invitations to employees to hook up their social media (or create new profiles) - you could provide a project management platform for submitting new content/social communications.

Right now we email everyone our new blog posts with a quick checklist of things they can do to help. I don't see this being helpful for any individuals because the individuals who will find it know what social media is.

I see it being powerful for sending set-up/usage instructions to other people. Sometimes if you don't live in California you deal with people who aren't on top of all the new social media tools

Re: Show HN: Just launched our landing page, looking for constructive feedback.

#19
post #18

Business Guy/Director of Marketing here. I LOVE THIS… OR WHAT IT COULD BE. If you had a method of creating a company account and sending out invitations to employees to hook up their social media (or create new profiles) - you could provide a project management platform for submitting new content/social communications. Right now we email everyone our new blog posts with a quick checklist of things they can do to help…

Exactly!

That's the point. Most of us who are tech savvy sometimes have the misconception that "everyone knows how to use social media." This is far from the truth. This tool can be used in companies to train employees, it can be used by small business owners who can learn to market their business, and it can even be used by students to learn a new skill and help them find a job by leveraging their social network.

Re: Show HN: Just launched our landing page, looking for constructive feedback.

#20
post #15
post #14

Earlier quoted context omitted.

Usually the free product gives you a taste of the premium one. It sounds like your idea for a free product is totally different (if I'm understanding your point correctly). Something to consider.. I do like the idea of a codecademy for social media as a way to generate future paid users, you just may need to reconfigure the flow. The social media tutorial piece of this is great for buzz, but ultimately it sounds like…

Well it's not just codecademy for social media. The lessons aren't the main aspect of the platform, just a really cool free feature we offer. Look at it this way: Facebook rolls out new product updates all the time. Where do you go if you are a non-tech savvy person to learn how to use these new features? If you're non-tech savvy you won't be reading mashable or hacker news. The lessons are just a cool way to entice…

I think what's throwing me (and possibly others) off is the first example on the features page. I know what you're saying, but "dumbed down social media tools" and "here's how you sign up for an account on twitter" are pretty different. I've signed up for a beta invite tho.
Post reply on HN