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The College Board website shares GPAs, SAT scores with TikTok and Facebook

gizmodo.com

61–70 of 101 posts

Re: The College Board website shares GPAs, SAT scores with TikTok and Facebook

#61
post #14

Earlier quoted context omitted.

> It would be comical if it weren't so dystopian Dystopian? It's literally just plain capitalism in regular reality. Why insist it's something imaginary?

What makes a spokesperson lying “capitalism?” One can think of lying spokespersons like good ol’ Baghdad Bob operating outside of a business context.

Because in their opinion, anything bad I'm the world can just be reduced to one problem. Their pet critique of economic philosophy.

Re: The College Board website shares GPAs, SAT scores with TikTok and Facebook

#62
post #7

> “We do not share SAT scores or GPAs with Facebook or TikTok, and any other third parties using pixel or cookies,” said a College Board spokesperson. “In fact, we do not send any personally identifiable information (PII) through our pixels on the site. In addition, we do not use SAT scores or GPAs for any targeting.” > After receiving this comment, Gizmodo shared a screenshot of the College Board sending GPAs and SA…

It's accurate but deceptive. CB does not send PII. Your SAT scores or estimates thereof are your private data, but not Personally Identifying

Facebook and TikTok already have the PII! And that's why it's bad for CB to share the data.

CB is evil, but in this particular case they're just being stupid not shady, and shady FB and TikTok benefit from it.

Re: The College Board website shares GPAs, SAT scores with TikTok and Facebook

#63

Earlier quoted context omitted.

> If you score a 2400 but search for colleges that accept 1600 But most people won't be doing that. For most people, it'll send their actual scores most of the time. Saying that "they don't send your actual score" is the kind of sophistry that's technically correct but also wildly inaccurate in actual cases.

It's also ridiculous that we should be somehow OK with sending people's search queries to completely unaffiliated 3rd parties, especially search queries on personal topics like this. The argument that it's OK because it's not technically sending your actual score is so incredibly weaselly that I can only assume it's in bad faith.

Not just personal, but protected by special laws for children.

Re: The College Board website shares GPAs, SAT scores with TikTok and Facebook

#64
post #37

Earlier quoted context omitted.

Why would they even send search parameter info to Facebook, tiktok, etc? Genuinely don't see how that makes it any better. It's arguably worse.

You send us your data, we give you better ad campaigns as well as better metrics/insights about performance.

Nah I get that. It doesn't really answer the question from a moral perspective though. My hunch is they just have no idea what their pixels do, so the moral question wasn't raised.

Re: The College Board website shares GPAs, SAT scores with TikTok and Facebook

#65

My biggest question with this article is why the College Board needs to/is allowed to advertise. They're ostensibly a nonprofit that has a captive audience in the form of basically every US high school student who's even considering college. The fact that they're advertising anything at all is just as concerning to me as the data they use to target those ads.

Everyone advertises. Even a completely selfless philanthropist who wants to give away a trillion dollars needs to advertise to find people to help.

CB is bad, but advertising isn't why.

Re: The College Board website shares GPAs, SAT scores with TikTok and Facebook

#66
post #34

And for some reason people hate GRPR and those cookie pop-ups... Like maybe this is exactly type of activity Europe wants to stop from happening...

The regulation that led to cookie popups is actually much older: the ePrivacy Directive from 2002. The GDPR definitely got more website operators thinking about compliance, though.

Re: The College Board website shares GPAs, SAT scores with TikTok and Facebook

#67
post #31

Earlier quoted context omitted.

> It would be comical if it weren't so dystopian Dystopian? It's literally just plain capitalism in regular reality. Why insist it's something imaginary?

Dystopian is not always imaginative, however most of the time people assume it is. It's just a negative adjective.

dystopia /dɪsˈtəʊpɪə/ noun an imagined state or society in which there is great suffering or injustice, typically one that is totalitarian or post-apocalyptic.

Re: The College Board website shares GPAs, SAT scores with TikTok and Facebook

#68
post #9

Earlier quoted context omitted.

Big government already has a hundred ways of getting your SAT score, for example from the admissions department of any public university in the country. It's everyone else you should be worried about. A potential employer, landlord or bank pulling your teenage SAT score without your consent and judging you based on it is a scary but very real prospect.

"It's everyone else you should be worried about." Sure, but also worry about the government. First, the government has no more business knowing your personal details than any other organization. If they want info, that's what warrants are for. Second, people tend to thing of the government as some sort of single entity. It's not. Government is made up of people: some good, some evil, most just trying to get through t…

We need privacy laws that apply to government and private sector alike. This is done elsewhere: the GDPR, for instance, applies (with some obvious exceptions) to law enforcement agencies.

Re: The College Board website shares GPAs, SAT scores with TikTok and Facebook

#69

Earlier quoted context omitted.

Yeah and then still claim that it can't be traced to the person, where the whole point of the pixel is to lead it back to their fb profile. The spokesperson is either being fed false information or blatantly lying. At least someone in the organization is.

This is overly harsh. The spokesperson assumed they were being accused of abusing their position of running the SAT by actually sending real SAT scores directly to Facebook, so they responded accordingly. Instead they were abusing their position of trust to get students to enter the scores again themselves and sending that . Still not great, but not a lie on the spokesperson's part, just a misunderstanding of what wa…

They lied.

Re: The College Board website shares GPAs, SAT scores with TikTok and Facebook

#70
post #7

> “We do not share SAT scores or GPAs with Facebook or TikTok, and any other third parties using pixel or cookies,” said a College Board spokesperson. “In fact, we do not send any personally identifiable information (PII) through our pixels on the site. In addition, we do not use SAT scores or GPAs for any targeting.” > After receiving this comment, Gizmodo shared a screenshot of the College Board sending GPAs and SA…

Article is clickbait/ragebait. They're not sending your scores. If you do a search for colleges who accept scores in a certain range, your search parameters are tracked, just like any other search parameters.

There's an obvious (and probably very tight) correlation between what scores students search for, and what scores they actually got. The fact that they're selling that data to advertisers indicates it has practical meaning, and it's hard to see what other value that data could provide.
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