Why are Apple doing this? I don't know much about stock and companies with money, but people on this thread are implying that Apple must get rid of it's cash? Why? Surely cash is good? Safety net? What if the sales plummet you don't go out of business, etc. etc.?
Are you suggesting there is no upper limit amount of cash that Apple could accumulate that it wouldn't make sense to distribute some of it? Apple has hit that limit, where it has plenty of money to do all that (safety net) and more.
No that sounds silly. But I don't know how much is enough and how much is too little. How do we know Apple has too much?