I would do behavior based marketing that was relevant to individuals and / or segments ... it would be an opt-in but manufacturers would be really interested in providing great offers if they could reach opinion leaders and certain segments to gain incremental business. Would need to be opt in as I say so its not intrusive but really beneficial
What you could do if you were Google and had their databases
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Re: What you could do if you were Google and had their databases
#12This post keys into an idea I had recently to combine Klout with anonymized/aggregated web history data (i.e. from a browser extension) to build a URL quality/trending score. Google could obviously do this with Chrome, but I'd like to see a more open method of distributing this data to allow anyone to build on top of it. In the same vein, I'd like to see an open service that websites could ping when they want a page to be indexed. This would allow for a more open and efficient crawling ecosystem than currently exists. In general, development and ownership of search and social should become more open and distributed just as telephony, electricity, operating systems, and so many more large industries before it.
Re: What you could do if you were Google and had their databases
#13Not sure it would be legal, but I would put a significant amount of devs onto predicting stocks. A blog goes more silent or people start Googling for "what is fraud, exactly?" from IPs known to contain lots of IBM workers (that would be more on the illegal end for sure). Obviously a lawyer would need to review every input, but they have access to machine learning and data so much so that they could rock the exchanges…
I recall Eric Schmidt saying they thought about this, but the lawyers told them it would be illegal so they didn't explore it further.
Re: What you could do if you were Google and had their databases
#14Not sure it would be legal, but I would put a significant amount of devs onto predicting stocks. A blog goes more silent or people start Googling for "what is fraud, exactly?" from IPs known to contain lots of IBM workers (that would be more on the illegal end for sure). Obviously a lawyer would need to review every input, but they have access to machine learning and data so much so that they could rock the exchanges…
It would be tempting to do the same as a payment processor of some kind, too.
Re: What you could do if you were Google and had their databases
#15You could feed the NSA data on about 80% of the world population?
Re: What you could do if you were Google and had their databases
#16This article goes along with, "What you could do if you were Apple and had their cash", and other greats like, "What you could do if you were a genie".
Just saying.
Re: What you could do if you were Google and had their databases
#17I recently attended a talk at Cornell by a guy who is due to start working at Google soon. He had not started working there, but presumably he was hired on the basis of the work he described, and he was explicitly interested in applying his framework to the Google social network. He was working on a scheme to get people to recommend things to their friends in return for discounts on those things. His central focus wa…
>He was working on a scheme to get people to recommend things to their friends in return for discounts on those things."
KILL IT WITH FIRE!
Re: What you could do if you were Google and had their databases
#18Sorry, I missed what the article was trying to say... am I correct that the TL;DR version is "social search" ?
Re: What you could do if you were Google and had their databases
#19This post keys into an idea I had recently to combine Klout with anonymized/aggregated web history data (i.e. from a browser extension) to build a URL quality/trending score. Google could obviously do this with Chrome, but I'd like to see a more open method of distributing this data to allow anyone to build on top of it. In the same vein, I'd like to see an open service that websites could ping when they want a page…
> In general, development and ownership of search and social should become more open and distributed just as telephony, electricity, operating systems, and so many more large industries before it.
I am working on an effort to do that called VerticalSet. It is a search engine/platform to let developers change search experience the way they want while giving users best search experience.
Re: What you could do if you were Google and had their databases
#20I would build the biggest NoSQL datastore in the world. I would use all public data - anything that could be searched and I would invite other companies to put their data on my cloud. THEN we would find a cure for cancer.