I wonder how are they "detecting adblock". Let's say I have an alternative youtube client like smartyoutubetv. What will they do? Check if ads are loaded? Fine, the software can be written to load the ads, but not display them. Will they check the timing info? (that you pull a part of the video, then pull the ad for 30s,then the rest?). Will they encode the ad right into the video stream? The app can be coded with a…
> There is no way youtube can win this battle using "brute force". The only way they can win this is by offering a new better service, not deteriorating existing ones. What could that new service be? How about recommendations that don't suck? It seems like you're saying that people are mainly using adblockers because the recommendations aren't good enough, and if the recommendations were improved they'd respond by tu…
I can see how what I said could be understood this way, but that's not what I meant. Yes people use adblockers to block ads, but if there was a better recommendation mechanism one could pay for and that paid service also blocked ads people like myself might pay for it.
>Oh, no! The people who are not willing to pay for the service and who are blocking ads are going elsewhere! How can the platform and the creators possibly survive without that $0 in revenue?
The value of a person's attention is not zero, even if that person blocks ads. First if people use your service for free, they aren't using the competition. You aren't making much money, but at the same time you're taking away potential revenue from the competition.
Imagine all these people that use ad block would get up and go somewhere else? More people that watch ads would follow in short order.
Then there are other things these people do. Patron payments, even just popularising certain creators has value to these creators, finally simple engagement like comments etc have value that they create data that can be used to improve the service and so on.